Booksy

Director of US Marketing – East Coast

Booksy

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $200,000 - $225,000 per year

Job Level

Lead

About the role

  • Your career as Director of US Marketing at Booksy is an invitation to own the growth trajectory of our most strategic global market.
  • You will have the autonomy to shape a marketing vision that balances global brand power with the cultural nuances that make the US market unique.
  • Reporting to the Global VP of Marketing, you’ll be a key strategic partner for our US growth engine.
  • You won’t just execute plans; you’ll be a key strategic partner, leading a high-performing team to build deep brand equity and community engagement.
  • You’ll thrive here if you are a visionary who loves the "blank canvas" of a scale-up but possesses the data-driven discipline to turn creative ideas into measurable market leadership.
  • Your natural leadership style will empower your team to think bigger, while your strategic mindset will ensure every campaign, from performance marketing to content strategy, contributes to our long-term mission of helping entrepreneurs thrive.

Requirements

  • Strong prior experience within Marketing Leadership: You’ll need to act as a key strategic partner for our US Marketing (and wider GTM) growth and strategy, owning the budget and decision-making.
  • Tech sector Experience: Ideally you've experienced a scaling marketing function within a similar internet marketplace business model, or an SMB focussed Tech or SaaS business.
  • US Market Mastery: You can demonstrate a deep, intuitive understanding of the US consumer landscape, cultural trends, and how to adapt global strategies for local resonance.
  • Data-Driven Vision: Proven expertise in using analytics to guide strategy, optimize media spend, and drive performance marketing outcomes.
  • Collaborative Influence: The ability to inspire senior leadership and cross-functional global teams, acting as a bridge between local needs and global goals.
  • Agility & Ambition: A results-oriented mindset that thrives in ambiguity and can pivot strategies quickly as the market evolves.
Benefits
  • We're proudly distributed across the globe, this is a remote role requiring ET hours (some travel to relevant marketing events is required)
  • Remote work with $50/month home phone/internet reimbursement.
  • Comprehensive health, dental, and vision coverage with UHC.
  • Company paid STD and LTD, and Basic Life Insurance at 1x salary.
  • FSA/HSA's available - Booksy contributes $1,000/$2,000 to the HSA for employee/employee plus.
  • Accident/Hospital/Critical Illness voluntary plans available.
  • 401k - 50% match up to 8% of contributions paid annually/ 3-year vesting period.
  • PTO - Exempt employees - unlimited with manager approval. Non-exempt employees - 160 hours/year (does not roll over).
  • 12 Holidays observed.
  • Parental Leave - 12 weeks of paid leave.
  • EAP (Employee Assistance Program).
  • Voluntary Pet Insurance through Fetch.
  • Financial wellness tools through SoFi and Ladder.
  • Discounts via Perkspot.
  • Booksy benefit $50 per month to use on services in our app.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing leadershipperformance marketingcontent strategydata analyticsmedia spend optimizationbudget managementstrategic planningGTM strategybrand equity buildingcommunity engagement
Soft Skills
leadershipcollaborationstrategic mindsetinfluenceagilityresults-orientedcreativityvisionary thinkingteam empowermentadaptability