Booksy

Director of US Marketing

Booksy

full-time

Posted on:

Location Type: Remote

Location: District of Columbia • Florida • United States

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Salary

💰 $188,000 - $225,000 per year

Job Level

Lead

About the role

  • Your career as Director of US Marketing at Booksy is an invitation to own the growth trajectory of our most strategic global market.
  • You will have the autonomy to shape a marketing vision that balances global brand power with the cultural nuances that make the US market unique.
  • Reporting to the Global VP of Marketing, you’ll be at the helm of our US growth engine.
  • You won't just execute plans; you’ll be a key strategic partner, leading a high-performing team to build deep brand equity and community engagement.
  • You’ll thrive here if you are a visionary who loves the "blank canvas" of a scale-up but possesses the data-driven discipline to turn creative ideas into measurable market leadership.
  • Your natural leadership style will empower your team to think bigger, while your strategic mindset will ensure every campaign, contributes to our long-term mission of helping entrepreneurs thrive.

Requirements

  • Executive Marketing Leadership: Extensive experience leading marketing teams within a multi-national tech or SaaS scale-up environment.
  • US Market Mastery: A deep, intuitive understanding of the US consumer landscape, cultural trends, and how to adapt global strategies for local resonance.
  • Data-Driven Vision: Proven expertise in using analytics to guide strategy, optimize media spend, and drive performance marketing outcomes.
  • Collaborative Influence: The ability to inspire senior leadership and cross-functional global teams, acting as a bridge between local needs and global goals.
  • Agility & Ambition: A results-oriented mindset that thrives in ambiguity and can pivot strategies quickly as the market evolves.
Benefits
  • We're proudly distributed across the globe: This is a fully remote position, however you must be based within the US and on an EST timezone.
  • Comprehensive health, dental, and vision coverage.
  • Company paid STD, and $25,000 Basic Life.
  • Voluntary LTD.
  • 401k - 50% match up to 6% of contributions paid annually/ 3-year vesting period.
  • PTO - Exempt employees - unlimited with manager approval.
  • Parental Leave - 12 weeks of paid leave.
  • EAP (Employee Assistance Program).
  • Voluntary Pet Insurance through Fetch.
  • Booksy benefit $50 per month to use on services in our app.
  • Discounts via Perkspot.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategyperformance marketingdata analyticsmedia optimizationbrand equity buildingcommunity engagementconsumer landscape analysisglobal strategy adaptationcampaign executionresults-oriented mindset
Soft Skills
leadershipcollaborationstrategic thinkinginfluencecreativityagilityambitionteam empowermentvisionary mindsetcross-functional communication