Product Marketing Manager

Bonusly

Product Marketing Manager responsible for go-to-market strategies at Bonusly. Collaborating across teams to drive product adoption and customer engagement.

Posted 7/21/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $117,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on go-to-market strategies, customer insights, and feature adoption. Capable of facilitating customer research and translating findings into actionable product and marketing decisions.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market StrategyCustomer Research FacilitationFeature Adoption MeasurementClear Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product Launch ManagementCustomer Insight AnalysisData-Driven Decision MakingContent Strategy DevelopmentSaaS Marketing

Soft Skills

Strategic ThinkingAdaptabilityResourcefulnessCollaborationHigh Standards for Quality

Tools & Technologies

AI ToolsWebinar PlatformsFocus Group Facilitation ToolsCustomer Relationship Management (CRM) Software

Industry Keywords

SaaSProduct-Led GrowthCustomer EngagementUser ResearchBehavior Change

About the role

Key responsibilities & impact

Own go-to-market for product launches: positioning, messaging, customer communications, and coordinating across Product, CS, and Marketing.
For strategic launches you'll collaborate across the organization.
For customer and quality launches, you own it end to end, laddering up to the bigger story.
Drive feature adoption beyond the launch.
Build programs that create sustained usage of strategic features.
Figure out how customers actually learn and change behavior, then design the touchpoints that get them there.
Own the customer insight loop.
Organize and facilitate research: focus groups, user interviews, webinars like our 'Better with Bonusly' series.
You'll work alongside CSMs, product designers, and our senior user researcher.
You own the cadence and content strategy; you don't deliver it in isolation.
Play findings back to Product and help shape the roadmap.
Surface and tell customer stories. Our customers are our biggest competitive advantage: previous users are our strongest buying signal, and people stop by our conference booth just to tell us they love Bonusly.
Turn that into assets: case studies, social campaigns, content that lets our customers do the talking.
Partner with the customer enablement specialist on communications execution: audiences, channels, help center content, and product updates.
You set the strategy; they help you scale it.
Track whether it's working.
Measure feature adoption after launches, monitor engagement across customer channels, and use data to improve what you do.

Requirements

What you’ll need

5+ years of product marketing experience, ideally at a SaaS or product-led company where you owned launches and post-launch adoption.
Are a strategic thinker who can connect customer insight to product direction and GTM execution.
You see the whole system, not just your piece.
Know how to facilitate customer research and turn what you learn into product and marketing decisions.
You're comfortable running focus groups, synthesizing qualitative feedback, and presenting findings that change what gets built.
Are comfortable with ambiguity and take a scrappy, high-ownership approach.
You don't wait for perfect briefs or big teams.
You figure it out, drive alignment, and move.
Are a clear communicator with high standards for quality.
You can write well, you care about measurement, and you bring grit and resourcefulness to a role with broad scope.
Use AI as a real tool in your work, not a novelty.
You use it to draft, iterate, research, and move faster, and you have the editorial judgment to make the output sharp.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Bonusly Website LinkedIn All Job Openings 51 - 200 employees Founded 2012 👥 HR Tech ☁️ SaaS 🤝 B2B HR Tech
SaaS
B2B Bonusly is an innovative employee recognition platform that provides effective tools to recognize and reward employees for their contributions. It focuses on cultivating positive workplace cultures by promoting peer-to-peer recognition, facilitating automated milestones and announcements, and offering a variety of rewards and incentives. Bonusly empowers managers with insights to improve team performance and engagement, making recognition an integral part of the organizational culture. Product Marketing Manager Job not on LinkedIn 🔥 55 minutes ago 🇺🇸 United States – Remote 💵 $117k - $170k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎁 Product Marketing 🦅 H1B Visa Sponsor Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own go-to-market for product launches: positioning, messaging, customer communications, and coordinating across Product, CS, and Marketing.
For strategic launches you'll collaborate across the organization.
For customer and quality launches, you own it end to end, laddering up to the bigger story.
Drive feature adoption beyond the launch.
Build programs that create sustained usage of strategic features.
Figure out how customers actually learn and change behavior, then design the touchpoints that get them there.
Own the customer insight loop.
Organize and facilitate research: focus groups, user interviews, webinars like our 'Better with Bonusly' series.
You'll work alongside CSMs, product designers, and our senior user researcher.
You own the cadence and content strategy; you don't deliver it in isolation.
Play findings back to Product and help shape the roadmap.
Surface and tell customer stories. Our customers are our biggest competitive advantage: previous users are our strongest buying signal, and people stop by our conference booth just to tell us they love Bonusly.
Turn that into assets: case studies, social campaigns, content that lets our customers do the talking.
Partner with the customer enablement specialist on communications execution: audiences, channels, help center content, and product updates.
You set the strategy; they help you scale it.
Track whether it's working.
Measure feature adoption after launches, monitor engagement across customer channels, and use data to improve what you do. 🎯 Requirements
5+ years of product marketing experience, ideally at a SaaS or product-led company where you owned launches and post-launch adoption.
Are a strategic thinker who can connect customer insight to product direction and GTM execution.
You see the whole system, not just your piece.
Know how to facilitate customer research and turn what you learn into product and marketing decisions.
You're comfortable running focus groups, synthesizing qualitative feedback, and presenting findings that change what gets built.
Are comfortable with ambiguity and take a scrappy, high-ownership approach.
You don't wait for perfect briefs or big teams.
You figure it out, drive alignment, and move.
Are a clear communicator with high standards for quality.
You can write well, you care about measurement, and you bring grit and resourcefulness to a role with broad scope.
Use AI as a real tool in your work, not a novelty.
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