Account Development Representative

Bonusly

Account Development Representative at Bonusly focusing on outbound and inbound sales processes. Engaging with HR leaders to generate leads and closing SMB deals under $5K.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesJunior💰 $52,000 - $60,000 per yearWebsite

About the role

Key responsibilities & impact

Outbound (50%) Build and run multi-touch sequences across email, phone, and LinkedIn targeting HR, People, and Culture leaders at companies with 100–1,000 employees.
Cold call with purpose: research before you dial, personalize what you say, and track what works.
Use ZoomInfo, LinkedIn, and Bonusly's internal AI tools to find signals then build lists that actually convert.
Work directly with AEs to support personalized outreach on active pipeline deals.
Inbound (50%) Own first-response on leads across our funnel, including PLG-influenced leads, demo requests, and content-driven inbound.
Qualify and route with speed and judgment.
Book discovery calls for AEs with clear context and strong handoff notes.
Be the human in the loop for leads where timing, fit, or intent needs a real conversation.
Small Deal Ownership (earned, not assigned) Deals under $5K at smb companies are yours to close if you sourced them. You run discovery, you do the demo, you get it across the line. If complexity emerges post-discovery, you bring in a senior AE and stay on the deal. This isn't a separate function, it's what pipeline generation looks like when it compounds.

Requirements

What you’ll need

1–2 years in an SDR, BDR, or outbound-focused sales role
Cold calling you're not afraid of, and personalization that actually shows
Genuine AI fluency: you use these tools, you experiment with them, and you know how to build workflows that give you an edge
Strong written communication – the human kind: we use AI to accelerate the conversation, but the connection starts with you
Self-directed, organized, and accountable to a number
Nice to have: HubSpot, ZoomInfo, Gong, UserGems, and Claude/ChatGPT in your current stack
Experience selling to HR, People, or Culture teams
Any closing reps experience, even informal: late-stage support, trial conversions, renewals
Comfort building or contributing to sales plays and campaign structures

Benefits

Comp & perks

Fully remote (US-based)

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

cold callingpersonalizationAI fluencyworkflow buildingsales playscampaign structures

Soft Skills

strong written communicationself-directedorganizedaccountablejudgment