Bonusly

Full-Stack Marketer

Bonusly

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $112,000 - $165,000 per year

Job Level

Mid-LevelSenior

About the role

  • Develop and champion the positioning, messaging, and narrative for the Habits BU (internally and externally)
  • Build a deep understanding of the manager buyer and their journey —their pain, language, objections, motivations, and watering holes
  • Partner closely with Product at every step, bringing customer research, market insights, and learning from experiments to influence vision, strategy, and roadmap decisions
  • Prove what resonates by running real-world experiments and sharing what you learn, early and often
  • Challenge outdated marketing playbooks and help us find more modern, effective ways to reach managers
  • Tell differentiated, compelling stories you’re proud to put your name on
  • Define and evolve positioning and messaging for managers as the product and market evolve
  • Be real and ensure our promises match product reality (no hand-waving or marketing fluff)
  • Influence and enable internal teams with clarity, conviction, and shared language
  • Develop the audience and report back on findings
  • Develop and segment the manager audience using data, research, and qualitative insight to understand which managers to focus on, why they matter, and how their needs differ
  • Design, run, and analyze growth experiments across paid, organic, and less-obvious channels, using clear hypotheses and success signals to guide what we scale or stop
  • Partner with channel owners to test and refine messaging, creative, and offers—connecting performance data back to audience insights, not just channel metrics
  • Create and ship without ego
  • Use AI as a force multiplier for drafting, iteration, and creative exploration across formats
  • Develop campaigns, landing pages, and content that feel vibrant, real, and progressive
  • Move fast, learn faster, and raise the quality bar with each iteration
  • Collaborate with and support your colleagues
  • Work closely with your BU lead on strategy and product direction
  • Collaborate directly with design, product, and GTM on creative strategy and execution
  • Bring internal teams and current customers along with you through thoughtful enablement and GTM content

Requirements

  • Experience building/developing an audience from scratch
  • Proven ability to develop and validate positioning and messaging for a defined buyer
  • Direct experience supporting/growing a PLG motion in SaaS (required)
  • Experience running and reporting on growth or audience experiments (paid, organic, or both)
  • Comfort partnering closely with designers on creative direction
  • Ability to translate product capabilities into compelling, clear stories
  • Experience using AI tools to accelerate content and campaign creation, but enough editorial taste to make it unique and valuable
  • Clear communicator with strong written and presentation skills
  • Bias toward action, learning, and iteration
  • Deep curiosity about how good teams work—and where they break down
  • Titles, degrees, and years of experience matter less than creative judgment, critical thinking and previous impact.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
audience developmentpositioningmessaginggrowth experimentsSaaScontent creationcampaign developmentdata analysiscreative directionAI tools
Soft skills
clear communicationstrong written skillspresentation skillsbias toward actionlearningiterationcuriositycollaborationcritical thinkingcreative judgment