Product Marketing Director – Strategy

Bonterra

. Define and own the voice of our products in the market—turning breakneck product innovation into clear, compelling, and value-driven narratives .

Posted 4/22/2026full-timeRemote • 🇺🇸 United StatesLead💰 $130,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Define and own the voice of our products in the market—turning breakneck product innovation into clear, compelling, and value-driven narratives
Be the source of truth for buyer personas, market sizing, packaging, and pricing
Engage directly with customers to shape positioning and validate value delivery in real time
Partner closely with Product to influence how we position, package, and price AI capabilities, including usage-based and outcome-based models
Craft and continually refine compelling, AI-forward product narratives that set Bonterra apart in the social good market
Serve as the primary researcher and owner of buyer personas through hands-on interviews, surveys, and fieldwork
Build direct relationships with customers and users, ensuring their voice drives how we position and deliver innovation.
Represent Bonterra externally as a thought leader on AI’s role in social good.

Requirements

What you’ll need

An AI-native marketer – Generative AI tools are second nature to you
A storyteller and strategist – You can distil complex innovation into clear, differentiated, value-based messaging that excites customers and inspires internal teams
An analytical thinker – You’re fluent in market research, pricing strategy, survey design, and data-driven insights
A simplifier – You thrive on making complexity accessible and compelling, not exhaustive or overwhelming
A visionary – You see the distinct, future-oriented value of a product and champion it with courage, even when it challenges the status quo.

Benefits

Comp & perks

Comprehensive benefits package that supports your health, well-being and growth
Bonuses
Incentives
Equity
Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market researchpricing strategysurvey designdata-driven insightsbuyer personasproduct positioningproduct packagingAI capabilitiesgenerative AI toolsnarrative crafting

Soft Skills

storytellingstrategic thinkinganalytical thinkingsimplificationvisionary leadershipcustomer engagementrelationship buildingcommunicationinnovation advocacythought leadership