Regional Manager

Bonterra Organic Estates | Viña Concha y Toro USA

Regional Manager overseeing business performance and distributor relationships throughout Illinois for Bonterra Organic Estates. Responsible for driving results and ensuring adherence to company standards in a remote setting.

Posted 7/7/2026full-timeRemote • Illinois • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Responsible for overseeing business performance within an assigned state or group of states and ensuring the achievement of the regional business plan.
This role has direct people leadership responsibilities and drives results through coordination, influence, and collaboration with cross functional teams and distributor partners.
The role is also accountable for ensuring full adherence to VCTUSA’s established ‘Ways of Working’, including company standards, processes, and compliance expectations.
Manage state-level depletions, KPIs, and distributor targets.
Conduct monthly performance reviews with key distributor teams.
Manage monthly work-withs, market visits and key-selling activities.
Build and execute state-level road maps (i.e., programming/activity calendars).
Manage relationship with key state distributor personnel.
Monitor pricing accuracy, inventory health, and forecast inputs.
Ensure district manager(s) performance aligns with region strategy and goals.
Annual Business Planning Accountable to plan performance within assigned state(s).
Conduct weekly/monthly performance updates with state distributor leadership around active monthly programs and key initiatives.
Shipments accountable for inventory management within assigned region ensuring Days of Inventory on Hand (DOH) and DOO remain within targeted guidelines.
Depletions accountable for execution of chain/brand programs within assigned region.
Accountable for Luxury Brand Collection execution.
Budget Management Ensure all brand spending for assigned region remains within annual budget.
Responsible for submitting discretionary spending requests in accordance with policy.
Ensure state distributor banks are being targeted to highest ROI activities.
Monthly meeting with Sales Operations to review YTD budget performance.
Distributor Management Distributor relationship priorities include: Market Leads State VPs State EVP (monthly and quarterly meetings) State Business/Portfolio Managers Chain Leads.
Facilitate monthly performance review meetings and QBRs.
Coordinate surveys around key selling periods.
Conduct monthly meeting with portfolio managers to review pricing, programming and inventory.
Market Impact Present in market 60%-70% of time. Team development, business reviews and key distributor meetings.
Cultivate relationships with key account buyers and ensure execution of focus programs.
Regional/local chain development. Monthly/quarterly market audits and program compliance.

Requirements

What you’ll need

Bachelor’s Degree in Business/Marketing or related field plus a minimum five years progressive sales experience in wine and spirits, beverage alcohol (or relevant CPG) industry, or equivalent combination education/experience.
Proven success in alcohol beverage industry sales and account management including extensive knowledge of on- and off-premise wine channels and trade.
Knowledge and passion for both luxury/premium and commercial wines and excitement for selling a wide spectrum of price points and formats.
Demonstrated success in developing and managing distributor partnerships to maximize results and achieve mutual goals.
Proven leadership and motivational skills with a track record of mentoring and developing sales talent.
Strong knowledge of off-premise and chain execution levers (pricing, promotions, merchandising) and comfort leading account strategies.
Practical selling experience in food and beverage industry with meaningful distributor management exposure.
Thorough knowledge and demonstration of wine principles, winegrowing/making process, food and wine pairing and related industry knowledge.
Strong verbal and written communicator with strong public speaking and presentation skills.
Excellent interpersonal skills with the highest level of integrity.
Proficiency in Microsoft 365 office applications including Word, PowerPoint and Excel.
Valid Driver’s License and the ability to be insured; willingness to spend significant time traveling in-market.
Overnight travel approximately 15% - 20% of time; weekend and evening work as required.
Travel throughout region required.

Benefits

Comp & perks

First day Medical, Dental, Vision, Life & Disability, Tax Savings (401k with company match), Short and Long-Term Disability, paid vacation, sick leave and company holidays.
Health Care and Dependent Care Flexible Spending Account benefits available to eligible employees.
Community engagement is encouraged with one day/shift off per year as Volunteer Time Off (VTO).
We offer many employee-focused health, wellness, training and safety-related programs as well as scholarship opportunities for dependents.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Sales Strategy DevelopmentKPI ManagementInventory ManagementMarket AnalysisPerformance Review FacilitationWine Principles KnowledgeFood and Wine PairingPromotions and MerchandisingAccount ManagementLuxury Brand Execution

Soft Skills

LeadershipMentoringInterpersonal SkillsPublic SpeakingCollaboration

Certifications

Valid Driver's License