Bonnier Media Deutschland GmbH

Key Account Manager – Multimarket, Large-Format

Bonnier Media Deutschland GmbH

full-time

Posted on:

Location Type: Hybrid

Location: München • 🇩🇪 Germany

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Job Level

Junior

About the role

  • Revenue and customer responsibility: managing and developing customer relationships.
  • Analysis and understanding of assigned customers/customer groups: capturing and evaluating purchasing structures, identifying and understanding category management, and noting regional specifics.
  • Relationship management: establishing and maintaining contacts with all relevant stakeholders—focus on purchasing and category management.
  • Assortment and potential analysis: in-depth review of assortments in both food and non-food areas, consideration of bestsellers, analysis and evaluation of cross-selling potential, seasonality and current trends, identification of opportunities for assortment expansion, spotting gaps and developing ideas for new products.
  • Data-driven actions: using market research data, POS (on-site) analyses and shopper insights to derive measures for increasing sales and customer loyalty.
  • Budget responsibility: agreeing and managing conditions set out in customer agreements (advertising subsidies, bonuses, forecast and budget planning).
  • Process knowledge: confidently navigating listing processes, lead times, promotional mechanisms and promotion structures to secure optimal placements and promotions for products.
  • Strategy development and creation of customer-specific solutions.
  • Close collaboration with sales management to align strategic goals and measures.
  • Concept development: creating tailored concepts and offers aligned to the specific retail structure (e.g., exclusive editions, promotional packs, displays).
  • Sales competence: preparing and conducting annual meetings, assortment listings and coordinating promotions and promotional displays.
  • Cross-functional collaboration: close cooperation with marketing and product development to shape customer-relevant assortments and innovative solutions.

Requirements

  • Experience in Key Account Management or partner retail sales (grocery/drugstore/large-format/travel retail), ideally in the games and book sectors.
  • Solid understanding of retail and category management structures as well as promotional and activation mechanics.
  • Strong analytical skills and enthusiasm for data-based decision-making.
  • Negotiation skills, results orientation and confident presentation abilities.
  • Creativity in concept development and the ability to design bespoke customer solutions.
  • Team spirit and strong interface skills when working with marketing, product development and sales management.
  • Willingness to travel for various customer appointments and store checks.
  • Openness to the use of AI and digital tools; confident user of MS Office, CRM tools and sales information systems.
Benefits
  • Competitive and attractive compensation.
  • Development opportunities through strategic proximity to sales management and active involvement in shaping processes and offerings.
  • Hybrid working model with both office presence and remote work.
  • Tax-free childcare allowances.
  • Subsidized Deutschlandticket (job public-transport pass).

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Key Account Managementcategory managementpromotional mechanicsdata analysisbudget planningassortment analysiscross-selling analysisconcept developmentsales strategy developmentcustomer-specific solutions
Soft skills
analytical skillsnegotiation skillsresults orientationpresentation abilitiescreativityteam spiritinterface skillscustomer relationship managementcollaborationadaptability