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BonifiQ

Head of Marketing

BonifiQ

Head of marketing leading marketing strategy and execution for BonifiQ, a loyalty and cashback platform. Focused on growth, branding, and cross-channel campaigns in B2B retail sector.

Posted 5/13/2026full-timeSão Paulo • 🇧🇷 BrazilLeadWebsite

About the role

Key responsibilities & impact
  • Responsible for leading the company's marketing strategy and the execution of its marketing initiatives
  • Aligning plans and campaigns with business objectives, the market landscape, and consumer behavior
  • Will lead the execution of multichannel campaigns
  • Performance analysis and continuous optimization of results
  • Strong focus on growth, brand positioning, and customer experience
  • The role requires both strategic leadership and hands-on involvement in growth initiatives, experimentation, measurement of results, and scalability
  • Leadership of teams and management of strategic vendors to support BonifiQ's growth

Requirements

What you’ll need
  • Experience in marketing
  • Leadership experience, with direct and formal people management
  • Bachelor's degree in Advertising, Marketing, or related fields
  • Proven experience in software companies or B2B services aimed at the retail sector
  • Solid knowledge of digital marketing strategies, including: SEO and SEM; social media; email marketing; content marketing
  • Knowledge and experience in traditional marketing
  • Strategic mindset with practical execution capability (hands-on)
  • Strong orientation to data, metrics, performance, and decision-making based on results
  • Ability to lead multidisciplinary teams and manage high-performance vendors

Benefits

Comp & perks
  • Clude
  • Allowance
  • Total Pass
  • Paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
digital marketingSEOSEMsocial media marketingemail marketingcontent marketingtraditional marketingperformance analysisgrowth initiativesdata-driven decision making
Soft Skills
leadershipstrategic mindsethands-on executionteam managementvendor managementcustomer experience focusgrowth orientationcommunicationcollaborationadaptability
Certifications
Bachelor's degree in AdvertisingBachelor's degree in MarketingBachelor's degree in related fields