BombBomb

Vice President of Marketing

BombBomb

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $200,000 - $300,000 per year

Job Level

Lead

Tech Stack

SQL

About the role

  • Create Strategy and implement demand generation system to drive growth
  • Drive performance across Acquisition, Activation, Monetization, and Expansion
  • Translate GTM strategy into operational plans, KPIs, and closed-loop systems
  • Optimize and evolve BombBomb’s marketing engine using a Levers x Motions framework
  • Act as a member of the executive team, embedding customer obsession into everything from campaigns to culture
  • Execute BombBomb’s positioning and messaging in market across all channels
  • Shape buyer perception and drive demand generation and customer lifecycle marketing with compelling, high-conversion content
  • Partner with Product Marketing to align campaigns to product strategy
  • Own funnel performance: CAC, velocity, trial-to-paid conversion, and payback period
  • Optimize onboarding, activation, and lifecycle marketing
  • Architect monetization across freemium, self-serve, and high-touch motions
  • Leverage AI across the marketing stack for automation, content, scoring, and experimentation
  • Champion analytics tools like Amplitude, Mixpanel, Gainsight PX, Churnkey
  • Build and lead Marketing Ops to ensure full-funnel data visibility, attribution, and campaign performance
  • Build and lead a high-performing team across demand gen, lifecycle, brand, marketing ops, and analytics
  • Partner with Product, Engineering, and RevOps to align around full-funnel impact
  • Execute positioning and category creation in close collaboration with Product Marketing
  • Drive experimentation, learning velocity, and insight-to-action loops
  • Own LTV:CAC, NRR, Expansion ARR, Activation, and MQL, SQL, and PQL conversion
  • Build dashboards that drive decision-making and institutionalize learning

Requirements

  • 8+ years in Marketing, Growth, Product Marketing, or GTM leadership roles at a SaaS company ($10M–$100M ARR)
  • Experience leading rebrands and strategic repositioning
  • Demonstrated success in PLG/PLS models with freemium or self-serve products
  • Fluency in analytics, funnel metrics, CAC/LTV, and experimentation
  • Proven team builder and collaborator across Product, Sales, and Engineering
Benefits
  • Excellent Medical, Dental, and Vision benefits
  • Flexible PTO program
  • 9 paid holidays
  • 401k with employer match
  • Monthly Internet stipend
  • New hire home office setup bonus
  • Annual education/development allowance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationcustomer lifecycle marketingfunnel performanceCACLTVactivationmonetizationanalyticsexperimentationhigh-conversion content
Soft skills
customer obsessionteam buildingcollaborationleadershipstrategic thinkingcommunicationperformance optimizationinsight-to-actioncreativityproblem-solving