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Senior Manager – Revenue Growth Management
Bolthouse FarmsSenior RGM manager scaling pricing, promotion, and trade investment strategy for Generous Brands’ nutrition beverage portfolio. Building analytics, guardrails, and repeatable revenue growth routines.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Revenue Growth Management, including pricing strategies, promotional effectiveness, and trade investment governance. Proficient in analytical techniques for evaluating incrementality, elasticity, and ROI, while fostering collaboration across cross-functional teams to drive strategic decisions.
Highest-signal resume keywords
Revenue Growth Management StrategyPricing AnalysisTrade Investment EffectivenessCross-Functional CollaborationAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PricingPromotionTrade InvestmentPrice-Pack ArchitectureIncrementality AnalysisElasticity AnalysisROI AnalysisCommercial StrategyCategory ManagementData Quality Improvement
Soft Skills
InfluencingExecutive CommunicationCollaborative LeadershipStructured Problem SolvingBusiness Judgment
Tools & Technologies
TPM ToolsIRI/NielsenSyndicated DataMarket SignalsRGM Toolkits
Certifications & Qualifications
MBACPACMA
Industry Keywords
CPGBeverageCommercial StrategyCategory ManagementTrade Strategy
About the role
Key responsibilities & impact- Report to the Sr. Director, Sales Finance & RGM
- Develop and lead revenue growth management strategy across pricing, promotion, mix, and revenue optimization
- Establish commercial guardrails including price corridors, price ladders, promotional depth and frequency, and pack architecture roles
- Evaluate pricing actions, pack changes, and promotional strategies using financial and consumer-based analytics
- Own price-pack architecture frameworks, including channel price ladders, pack roles, elasticity-informed recommendations, and innovation sizing
- Partner with Brand, Innovation, and Category teams on portfolio decisions involving net revenue, margin, velocity, incrementality, and cannibalization
- Define trade investment strategy and governance, including spend guardrails, ROI expectations, and reinvestment or pullback routines
- Lead pre- and post-event analysis of incrementality, halo/cannibalization, and profitability
- Support customer and channel plans through assortment strategy, promotional calendars, pricing compliance, and competitive benchmarking
- Collaborate with Sales to improve negotiation readiness through fact-based economic insights and guardrails
- Build scalable RGM tools and routines, including scorecards, templates, playbooks, and decision forums
- Partner with Finance, Analytics, and IT to improve data quality and automation
- Align internal shipment data with syndicated and market signals where relevant
Requirements
What you’ll need- 8+ years of progressive experience in RGM / Revenue Management / Commercial Strategy / Category Management / Trade Strategy within CPG; beverage preferred
- Demonstrated expertise in pricing, promotion, trade investment effectiveness, and/or price-pack architecture
- Strong analytical skills, including incrementality, elasticity, mix, margin, and ROI analysis
- Proven ability to influence cross-functional leaders and drive adoption of new ways of working
- Bachelor's degree in Finance, Economics, Business, Engineering, Mathematics, or related field
- MBA / CPA / CMA or advanced technical degree preferred
- Experience with syndicated and/or commercial performance data, including IRI/Nielsen, shipment/scan alignment, and TPM tools preferred
- Familiarity with RGM toolkits and measurement approaches preferred
- Experience influencing and developing a new function in a CPG company preferred
- Structured problem solving and comfort with ambiguity
- Strong business judgment and bias for action
- Clear executive communication and ability to simplify complex analytics
- Collaborative leadership and ability to drive change through influence
- High standards for rigor, consistency, and repeatability
Benefits
Comp & perks- Medical, Dental & Vision
- Group Life and AD&D
- Voluntary Life and AD&D
- Group Short & Long-Term Disability
- 401(k)
- Paid Time Off
- Flexible Spending Accounts
- Employee Assistance Program
- Gym Membership Discounts
- Annual Bonus Opportunity