Lifecycle Marketing Manager
bolt.new
full-time
Posted on:
Location Type: Remote
Location: Anywhere in the World
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About the role
- Build and optimize lifecycle campaigns across email, in-product, and push notifications.
- Develop onboarding, activation, expansion, and retention flows triggered by real product behaviors.
- Partner with Growth Marketing, Product Marketing, Customer Experience, and Product to align messaging with launches, new features, user paint points and team-related milestones.
- Create clear segmentation frameworks and cohort tracking to understand activation/retention patterns.
- Design experiments across timing, channel mix, and messaging to continuously improve onboarding, activation, expansion, and retention metrics.
- Build automated workflows and triggers in HubSpot (or similar) to scale lifecycle operations.
Requirements
- 3–5 years of experience in lifecycle, CRM, retention, or email marketing roles.
- Hands-on experience building triggered journeys across email, in-product messaging, or push.
- Strong analytical skills — able to interpret cohort data, activation metrics, and funnel behavior.
- Experience in PLG or SaaS environments where lifecycle directly impacts onboarding, activation, expansion, and retention metrics
- Skilled at writing clear, concise, high-performing lifecycle copy.
- Comfortable working cross-functionally with Product Marketing, Growth Marketing, Customer Experience, and Product.
Benefits
- You do not need a college degree to apply
- You do not need to be located in the U.S. — we’re remote-friendly
- You do not need to meet every qualification listed above
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle marketingCRMemail marketingonboardingactivationretentionsegmentation frameworkscohort trackingdata analysiscopywriting
Soft Skills
analytical skillscross-functional collaborationcommunication