bolt.new

Head of Demand Generation

bolt.new

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own the paid demand generation strategy end-to-end — acquisition channels, campaign execution, webinars, and landing pages
  • Manage and optimize paid channels across Google Ads, Meta, X, LinkedIn, and emerging platforms
  • Plan and execute webinars, virtual events, and co-marketing campaigns that drive pipeline
  • Build high-converting landing pages for campaigns, product launches, audience segments, and partner initiatives (e.g., agency landing page)
  • Own marketing attribution and reporting — build the measurement framework so we can tie spend to signups, upgrades, and revenue
  • Collaborate with Growth (in-product experimentation, lifecycle marketing) and Product Marketing (launches) to ensure campaigns align with product moments
  • Own budget allocation across channels and optimize spend based on CAC, LTV, and payback period
  • Manage agency relationships and hold external partners accountable to performance targets
  • Test aggressively — new channels, new creatives, new audiences, new formats — and kill what doesn't work fast

Requirements

  • 6+ years in demand generation, growth marketing, or performance marketing, with at least 2 years leading the function
  • Proven track record scaling paid acquisition profitably across multiple channels (Google, Meta, LinkedIn minimum)
  • Strong analytical chops — you live in dashboards, you know your CAC from your ROAS, and you can build attribution models
  • Experience managing and holding paid media agencies accountable to performance goals
  • Hands-on with marketing automation platforms (HubSpot, Marketo, or similar) for campaign execution and lead scoring
  • Comfortable building landing pages yourself when needed (Webflow, Unbounce, or code)
  • Strong verbal and written English communication skills are required, as this role involves frequent collaboration with team members, stakeholders, and customers where English is the primary working language.
Benefits
  • No mentions of specific benefits or perks noted in the description.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingperformance marketingcampaign executionmarketing attributionanalyticsattribution modelslead scoringlanding page developmentpaid acquisition
Soft Skills
analytical skillscommunication skillscollaborationbudget managementagency managementcreativityproblem-solvingstrategic thinkingadaptabilitytesting and optimization