Bolster, Inc

Director of Demand Generation

Bolster, Inc

full-time

Posted on:

Location Type: Hybrid

Location: United States

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Salary

💰 $125,000 - $225,000 per year

Job Level

Lead

About the role

  • Own marketing-sourced pipeline performance across inbound, paid, and ABM programs
  • Define channel mix strategy and investment allocation across paid, inbound, lifecycle, and ABM
  • Develop quarterly and annual pipeline forecasts and present performance weekly to executive leadership
  • Propose and justify incremental investment plans tied to revenue targets
  • Establish the operating cadence and reporting standards for demand performance
  • Scale and optimize core demand gen for SMB and mid-market
  • Build and operationalize ABM programs to support enterprise expansion
  • Support outbound efforts with account air cover, targeted campaigns, & tight alignment with SDRs and AEs
  • Design programs that consistently generate enterprise-quality meetings
  • Partner closely with RevOps to ensure clean execution, attribution, and reporting
  • Work alongside an Integrated Marketing Manager to execute programs efficiently

Requirements

  • 7–10+ years in B2B SaaS demand generation
  • Experience scaling demand at startup environments only (Series A–D)
  • Proven success: scaling inbound for SMB and mid-market & building and running ABM programs for enterprise
  • Comfortable owning a pipeline number without owning a large team
  • Strong collaborator with Sales, RevOps, and SDR teams
  • Security experience is a plus, but not required
Benefits
  • Excellent medical, dental, and vision insurance
  • Flexible time off + paid holidays.
  • Equity + 401(k) plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationABM programspipeline forecastinginvestment allocationperformance reportingcampaign designaccount-based marketinginbound marketinglifecycle marketingB2B SaaS
Soft Skills
collaborationleadershipcommunicationstrategic thinkinganalytical skillspresentation skillsproblem-solvingadaptabilityteamworkrelationship building