Boldr

Vice President, Marketing

Boldr

full-time

Posted on:

Location Type: Remote

Location: South Africa

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Job Level

Lead

About the role

  • Define and own Boldr’s category and market narrative
  • Lead the evolution of Boldr from traditional outsourcing provider to modern CX solutions partner
  • Develop clear, differentiated messaging that resonates with CX and operations leaders
  • Ensure consistency in how Boldr is represented across all market touchpoints
  • Build a repeatable, scalable pipeline engine aligned to revenue goals
  • Translate positioning into GTM strategies that drive qualified pipeline and accelerate deals
  • Partner closely with Sales, Customer Success, and RevOps to ensure alignment between marketing activity and revenue outcomes
  • Own marketing’s contribution to pipeline, not just activity
  • Establish Boldr’s presence within key CX ecosystems, particularly across SaaS and eCommerce communities
  • Partner closely with internal leaders to leverage and expand existing ecosystem relationships and partnerships
  • Translate partnerships and relationships into structured, repeatable GTM motions that drive pipeline
  • Design and execute curated, high-impact engagements such as executive dinners, roundtables, and community-led experiences
  • Build relationships that create trust and convert into pipeline
  • Build a campaign engine that translates insights and expertise into scalable demand
  • Develop thought leadership that reflects Boldr’s perspective on CX, AI-enabled service delivery, and modern outsourcing
  • Ensure all content reinforces positioning and supports pipeline generation
  • Partner with RevOps to establish clear visibility into marketing’s impact on pipeline and revenue
  • Optimize and leverage HubSpot to support scalable marketing execution and reporting
  • Build operating rhythms for planning, execution, and measurement
  • Prioritize high-impact initiatives over channel-level optimization
  • Partner with Talent Acquisition to translate market positioning into narratives that support hiring in key markets
  • Collaborate with Customer Success, CX, Product, and Impact teams to ensure alignment between offering, delivery, and market positioning
  • Serve as a voice of the market at the leadership level
  • Lead and develop a global marketing team
  • Design the team structure over time as the function scales, including leveraging global talent
  • Build a culture of accountability, speed, and high standards
  • Communicate clearly and influence at the executive level
  • Operate with ownership, urgency, and accountability

Requirements

  • 10–15+ years of marketing experience, including senior leadership roles
  • Proven experience leading or materially contributing to category repositioning or market narrative development
  • Demonstrated ownership of, or significant impact on, pipeline generation and revenue outcomes
  • Experience in consulting, services, or other complex solution-based sales environments
  • Background in CX, outsourcing, or adjacent industries is strongly preferred
  • Experience building and scaling marketing functions and teams
  • Track record of working closely with Sales, Customer Success, and RevOps to drive GTM alignment
  • Experience leveraging partnerships, ecosystems, and community-driven GTM motions
  • Experience working with CRM and marketing systems, with strong familiarity with HubSpot preferred
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
pipeline generationGTM strategiesmarketing executioncategory repositioningmarket narrative developmentdemand generationthought leadershipcampaign developmentdata analysisrevenue optimization
Soft Skills
leadershipcommunicationinfluencecollaborationrelationship buildingaccountabilitystrategic thinkingcreativityproblem-solvingurgency