Performance Marketing Lead

Bolder Apps

Performance Marketing Lead owning paid acquisition for Bolder Apps, a product development studio. Run paid channels, manage budgets, and utilize AI for optimization in this remote role.

Posted 5/25/2026contractRemote • 🇺🇸 United StatesSenior💰 $70,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Own all paid acquisition channels — directory listings, pay-per-lead programs, paid search, paid social — and their ROI
Track CAC, LTV, and payback period for every paid source; report against pipeline and revenue targets weekly in front of the founders
Build and run landing page tests to improve conversion on paid traffic
Manage the experimentation budget — propose the test, ship it, kill it or scale it based on data
Build AI agents to automate bid management, creative iteration, and reporting so the repetitive ops don't live on your plate
Take over an active HubSpot instance with lead source attribution and contact-level qualification tracking; improve it
Operate across a modern measurement stack (HubSpot, GA4, GSC, custom MCP integrations) with a defined ICP and a backlog of experiments ready to ship

Requirements

What you’ll need

Paid acquisition track record. 3+ years running paid for B2B services, agencies, or high-ticket SaaS. Bring the dashboards, the before/after screenshots, and the actual numbers — spend, leads, revenue, time period. Assertions without evidence don't move the conversation forward.
Budget discipline. You've managed five- and six-figure annual ad budgets and spent like it was your own money. You know the difference between a test worth running and a budget burn.
Attribution skepticism. You distrust attribution data before you trust it. You understand the gaps in last-click, the limits of GA4, and why a "good" ROAS number sometimes lies. You don't optimize for what's easy to measure.
HubSpot and reporting fluency. You can build the pipeline report yourself. HubSpot, GA4, ad platform dashboards — you pull the data, spot the problem, and come to the weekly review with a point of view, not a status update.
AI-native operator. You've built workflows around Claude, automation platforms, or similar tools — not as experiments, as daily infrastructure. Bid management, creative testing, reporting pipelines. You know which parts of the job the agent can own.
Hands-on. You write the ad copy. You build the landing page. You do not wait for a designer or a copywriter to unblock you.
Proactive communicator. Async, in writing, with numbers. When a channel is underperforming, you say so before the pipeline review — not during it.

Benefits

Comp & perks

Base $70–90K depending on experience, plus a quarterly performance bonus tied to qualified pipeline and blended CAC targets.
OTE $110–135K. Bonus math is defined on day one — no mystery comp.
$10–25K/month in paid media spend under your direct control, with budget that grows with proven ROI.
Direct founder access — leadership is in the pipeline review every week, not in a boardroom.
Fully remote, EST/CST hours, async-friendly.
Clean data and a working measurement stack from day one — no 0-to-1 setup tax.
Tooling budget for AI platforms and automation infrastructure.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid acquisitionCAC trackingLTV trackingconversion optimizationbudget managementAI automationlead source attributionreportingad copywritinglanding page development

Soft Skills

budget disciplineattribution skepticismproactive communicationhands-on approach