Bolder Apps

Performance Marketing

• Own all paid acquisition channels — directory listings, pay-per-lead programs, paid search, paid social — and their ROI
• Track CAC, LTV, and payback period for every paid source; report against pipeline and revenue targets weekly in front of the founders
• Build and run landing page tests to improve conversion on paid traffic
• Manage the experimentation budget — propose the test, ship it, kill it or scale it based on data
• Build AI agents to automate bid management, creative iteration, and reporting so the repetitive ops don't live on your plate
• Take over an active HubSpot instance with lead source attribution and contact-level qualification tracking; improve it
• Operate across a modern measurement stack (HubSpot, GA4, GSC, custom MCP integrations) with a defined ICP and a backlog of experiments ready to ship

Performance Marketing Lead

Chief Marketing Officer

• Own SEO and GEO. Organic is already working. Your job is to scale it and make sure we show up in ChatGPT, Perplexity, and whatever comes next
• Fix paid acquisition. It hasn't worked yet. Diagnose why, rebuild the approach, and prove it can
• Build and operate AI agents for content production, outreach, reporting, and campaign ops. Not as a side project, as core infrastructure
• Run outbound that books meetings with US-based founders and VPs of Engineering, not generic blast lists
• Track CAC, LTV, and pipeline contribution weekly. Kill what isn't working
• Shape brand perception so Bolder is known as the AI-native agency, not another dev shop
• Own the budget. Every dollar tied to CAC and pipeline impact
• Report numbers weekly with the rigor you'd expect from a CFO

VP of Marketing

Account Executive

• Own inbound leads end-to-end: first call, discovery, scoping, proposal, negotiation, close
• Run discovery with founders and CTOs - get past what they asked for and understand what they're actually trying to build
• Partner with our scoping and delivery team to translate buyer goals into proposals that are honest, profitable, and shippable
• Quarterback the deal across our team - pulling in scoping, design, finance, and exec at the right moments without dropping balls
• Handle the inevitable curveballs: late-stage objections, competitive poaching, scope creep, founder cold feet. Don't panic. Reset the conversation.
• Keep CRM clean and pipeline reviews honest. If a deal is slipping, you say so before anyone asks.
• Feed signal back to marketing and delivery: which ICPs convert, where we're losing, what objections keep coming up

Engineer

• Take projects from spec to deployed software, with Claude Code (and other coding agents where they fit) doing most of the typing
• Author CLAUDE.md files, skills, and prompt systems that produce consistent output
• Manage context, sub-agents, memory, and tokens across long-running tasks
• Drive TDD with agents using hooks, sub-agents, and verification patterns, and don't let the agent cheat
• Set up CI/CD, deployments, databases, secrets, and monitoring properly
• Be the final quality gate. Review what the agent produced, refactor what's wrong, ship what works

Performance Marketing Lead

VP of Marketing

Account Executive

Agentic Engineer, Claude Code