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VP of Marketing
Bolder AppsVP of Marketing managing client acquisition strategy and operating AI agents at Bolder Apps. Focusing on organic and paid acquisition with full autonomy and budget control.
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Own SEO and GEO. Organic is already working. Your job is to scale it and make sure we show up in ChatGPT, Perplexity, and whatever comes next
- Fix paid acquisition. It hasn't worked yet. Diagnose why, rebuild the approach, and prove it can
- Build and operate AI agents for content production, outreach, reporting, and campaign ops. Not as a side project, as core infrastructure
- Run outbound that books meetings with US-based founders and VPs of Engineering, not generic blast lists
- Track CAC, LTV, and pipeline contribution weekly. Kill what isn't working
- Shape brand perception so Bolder is known as the AI-native agency, not another dev shop
- Own the budget. Every dollar tied to CAC and pipeline impact
- Report numbers weekly with the rigor you'd expect from a CFO
Requirements
What you’ll need- Demonstrable B2B pipeline numbers you personally moved somewhere defensible. Fluency in CAC, payback, LTV, and channel-level conversion without checking a dashboard.
- AI agent workflows in production for real marketing work (content, outbound, research, reporting), not Zapier toys. A clear point of view on where AI helps and where it produces slop.
- Track record growing organic traffic on a B2B site, plus opinions and active experiments on GEO. This is new ground and we expect curiosity, not playbooks.
- Hands-on experience fixing paid acquisition that wasn't working. Ability to diagnose whether the problem is targeting, creative, landing page, offer, or product-market fit. Google, LinkedIn, and Meta at minimum.
- Cold outbound that booked meetings with senior US buyers, plus experience selling dev work, design work, or consulting to US tech buyers.
- Writing taste. No "synergize," no "transformative AI solutions" on our homepage.
- GA4, attribution modeling, and SQL when the dashboard lies.
- Founder-adjacent operating style. Problems flagged early, bad numbers surfaced not buried, no decks required for strategy conversations.
Benefits
Comp & perks- **$100K–$150K **base salary
- **$10–20K/month **marketing budget under your direct control
- **Fully remote, **async-friendly
- **Real autonomy **— no brand committee, no approval chains for experiments
- **Direct access** to the founder and decision-makers
- **Tooling budget** for AI platforms, automation, and whatever you need to run efficiently
- A company that's actually **building with AI — not just talking about it**
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOGEOAI agent workflowsCACLTVpaid acquisitionattribution modelingSQLcontent productionoutbound marketing
Soft Skills
curiosityproblem-solvingcommunicationanalytical thinkingwriting tasteoperating styleleadershipbudget managementreporting rigorstrategic thinking