Outreach Marketing Specialist

BOLD

Outreach Marketing Specialist for BOLD's Digital PR Team focusing on Spanish and Brazilian markets. Responsible for media relations, PR strategy, and outreach campaigns.

Posted 6/24/2026full-timeRemote • 🇵🇱 PolandMid-LevelSenior💰 PLN 9,000 - PLN 9,750 per monthWebsite

About the role

Key responsibilities & impact

Own and direct the PR and outreach calendar in Spain and Brazil, aligning with SEO and marketing objectives
Write, edit, and pitch press releases, guides, surveys, and expert-driven content to Spanish and Brazilian journalists and industry websites
Develop and foster relationships with key Spanish/Brazilian reporters, bloggers, and influencers to secure earned media coverage
Translate and adapt US-based Digital PR content for the Spanish/Brazilian audience, tailoring messaging to local media and cultural context
Proactively identify PR opportunities based on market trends, competitor activity, and industry insights
Execute targeted outreach campaigns that generate press coverage and authoritative backlinks
Balance Digital PR campaigns and traditional link-building to maximize visibility and impact
Collaborate across PR, SEO, and content teams to create high-value assets that attract coverage and links
Track outreach success rates, backlink acquisition, and press coverage
Deliver regular reporting on earned media wins and link performance, with insights for optimization
Provide quarterly performance reports with actionable recommendations

Requirements

What you’ll need

3+ years of media relations experience
Proficiency in Spanish, Portuguese, and English
Deep understanding of the Spanish/Brazilian media landscape, PR trends, and best practices
Strong writing, editing, and research skills, with attention to detail
Familiarity with SEO principles and PR platforms such as BuzzStream, Cision, Pitchbox, or Ahrefs
Ability to thrive independently in a fast-paced, deadline-driven environment

Benefits

Comp & perks

Private healthcare (Medicover, medical-only or medical with dental care individual package, 100% paid by BOLD)
Mental health support and resources
Multisport Plus card (individual package, 100% paid by BOLD)
Udemy Business access
100% remote work (You must live in Poland or be willing to relocate to Poland to be considered for this role)
Flexible work hours (Each team has their own working habits and obligatory meetings)
Workation (up to 10 working days a year within EEA)
Equity in Company
Optional office spaces in Warsaw, Krakow, Wroclaw, Gdansk, or Poznan
Home office reimbursement (one-time equipment purchase, internet reimbursement)
Benefits cafeteria platform

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

media relationswritingeditingresearchSEObacklink acquisitioncontent creationreportingtranslationoutreach campaigns

Soft Skills

attention to detailindependenceadaptabilitycommunicationrelationship buildingstrategic thinkingcollaborationproactivitytime managementanalytical skills