Senior Director, Marketing

BOLD

Senior Director of Marketing at BOLD overseeing demand generation and growth strategy. Collaborating with Sales and Product teams to build a high-quality pipeline and accelerate growth.

Posted 4/21/2026full-timeRemote • Arizona, California, Colorado, Connecticut, Florida, Illinois, Kentucky, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin • 🇺🇸 United StatesSenior💰 $190,000 - $240,000 per yearWebsite

About the role

Key responsibilities & impact

Own marketing’s contribution to both new business and expansion pipelines.
Orchestrate paid digital (search, social, display) and channel distribution.
Build and scale robust lifecycle marketing and Account-Based Marketing (ABM) initiatives.
Partner with Product Marketing to turn positioning into executable, multi-channel campaigns.
In partnership with RevOps, define funnel metrics and attribution models.
Guide and grow a high-performing team across Demand Generation, Digital Marketing, CRM/Lifecycle, and Marketing Operations.

Requirements

What you’ll need

10+ years of progressive marketing leadership in high-growth SaaS, ecommerce, or marketplace environments.
Deep functional mastery of demand generation, performance marketing, and lifecycle/CRM marketing.
A strong understanding of two-sided marketplace dynamics, specifically the interplay between B2B and B2C.
You understand revenue drivers and business economics.
A proven track record of aligning Product Marketing and Sales organizations to drive unified outcomes.
You use data to inform decisions, optimize performance, and iterate rapidly in a test-and-learn environment.
You thrive in fast-paced environments and have the execution skills to turn strategy into measurable business impact.

Benefits

Comp & perks

Competitive salary
Bi-annual bonus
401(k) plan with match
Equity in company
Flexible spending accounts (health, dependent care)
Internet and home office reimbursement
Medical, dental, and vision (optional plans for your family)
Life & long-term disability insurance (optional)
Mental health support and resources
Wellness reimbursement (gym, health apps, etc.)
Pet Insurance (optional)
Flexible PTO
Sick time policy
Observed holidays

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationperformance marketinglifecycle marketingCRM marketingAccount-Based Marketingfunnel metricsattribution modelsmulti-channel campaignsdata analysistest-and-learn environment

Soft Skills

leadershipteam buildingexecution skillsstrategic thinkingadaptabilitycollaborationcommunicationdecision makingproblem solvingperformance optimization