Senior B2B Marketing Specialist

BOLD

Senior B2B Marketing Specialist II at BOLD shaping global B2B marketing strategies and driving campaign innovations with data and creativity.

Posted 4/15/2026full-timeRemote • Arizona, California, Colorado, Connecticut, Florida, Illinois, Kentucky, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin • 🇺🇸 United StatesSenior💰 $140,000 - $175,000 per yearWebsite

About the role

Key responsibilities & impact

Design the overarching strategy for global campaigns, overseeing the vision for email, landing pages, and complex lead nurture journeys.
Crisp Judgement of Messaging, Tone, Value Propositions to drive the right engagement with potential and current customers.
Develop sophisticated, multi-touch engagement strategies that utilize storytelling to move prospects through the funnel with precision.
Utilize multi-touch attribution models to evaluate the effectiveness of creative assets and provide definitive insights into strategic impact on revenue.
Lead high-level segmentation strategies and audience mapping to ensure hyper-personalized messaging while maintaining global brand standards and communication integrity.
Act as a key consultant to Digital Marketing, Sales, and Operations, aligning creative capabilities with aggressive business growth objectives.
Set the standard for A/B testing frameworks and dynamic content strategies to continuously evolve our messaging and conversion metrics.
Translate complex performance data into high-level reports and BI dashboards that communicate campaign impact and market trends to leadership.

Requirements

What you’ll need

5+ years of dedicated B2B marketing experience with a proven track record of launching successful, creative campaign strategy.
A proactive problem-solver who can translate complex market challenges into measurable business impact and compelling customer experiences.
Proficiency in HubSpot and Salesforce (or adjacent experience with Marketo or Pardot) to execute and track campaigns.
Advanced skills in data analysis and attribution to prove the ROI of creative initiatives.
Exceptional ability to influence stakeholders and lead cross-functional initiatives across a global organization.
Ability to thrive in fast-paced and ambiguous environments.

Benefits

Comp & perks

Competitive salary
Bi-annual bonus
401(k) plan with match
Equity in company
Flexible spending accounts (health, dependent care)
Internet and home office reimbursement
Medical, dental, and vision (optional plans for your family)
Life & long-term disability insurance (optional)
Mental health support and resources
Wellness reimbursement (gym, health apps, etc.)
Pet Insurance (optional)
Flexible PTO
Sick time policy
Observed holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingcampaign strategydata analysismulti-touch attributionA/B testingaudience mappinglead nurturestorytellingperformance data reportingconversion metrics

Soft Skills

proactive problem-solverinfluence stakeholderslead cross-functional initiativesadaptabilitycommunication integritystrategic thinkingcreativitycollaborationjudgmentcustomer experience