BOLD

Senior B2B Marketing Specialist

BOLD

full-time

Posted on:

Location Type: Remote

Location: Arizona • California • United States

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Salary

💰 $140,000 - $175,000 per year

Job Level

Senior

About the role

  • Design the overarching strategy for global campaigns, overseeing the vision for email, landing pages, and complex lead nurture journeys.
  • Crisp Judgement of Messaging, Tone, Value Propositions to drive the right engagement with potential and current customers.
  • Develop sophisticated, multi-touch engagement strategies that utilize storytelling to move prospects through the funnel with precision.
  • Utilize multi-touch attribution models to evaluate the effectiveness of creative assets and provide definitive insights into strategic impact on revenue.
  • Lead high-level segmentation strategies and audience mapping to ensure hyper-personalized messaging while maintaining global brand standards and communication integrity.
  • Act as a key consultant to Digital Marketing, Sales, and Operations, aligning creative capabilities with aggressive business growth objectives.
  • Set the standard for A/B testing frameworks and dynamic content strategies to continuously evolve our messaging and conversion metrics.
  • Translate complex performance data into high-level reports and BI dashboards that communicate campaign impact and market trends to leadership.

Requirements

  • 5+ years of dedicated B2B marketing experience with a proven track record of launching successful, creative campaign strategy.
  • A proactive problem-solver who can translate complex market challenges into measurable business impact and compelling customer experiences.
  • Proficiency in HubSpot and Salesforce (or adjacent experience with Marketo or Pardot) to execute and track campaigns.
  • Advanced skills in data analysis and attribution to prove the ROI of creative initiatives.
  • Exceptional ability to influence stakeholders and lead cross-functional initiatives across a global organization.
  • Ability to thrive in fast-paced and ambiguous environments.
Benefits
  • Competitive salary
  • Bi-annual bonus
  • 401(k) plan with match
  • Equity in company
  • Flexible spending accounts (health, dependent care)
  • Internet and home office reimbursement
  • Medical, dental, and vision (optional plans for your family)
  • Life & long-term disability insurance (optional)
  • Mental health support and resources
  • Wellness reimbursement (gym, health apps, etc.)
  • Pet Insurance (optional)
  • Flexible PTO
  • Sick time policy
  • Observed holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcampaign strategydata analysismulti-touch attributionA/B testingaudience mappinglead nurturestorytellingperformance data reportingconversion metrics
Soft Skills
proactive problem-solverinfluence stakeholderslead cross-functional initiativesadaptabilitycommunication integritystrategic thinkingcreativitycollaborationjudgmentcustomer experience