Growth Marketing

• Develop and execute the top-of-funnel growth strategy for BOLD, Monster, and CareerBuilder—driving new user acquisition, reactivation, and engagement across job seekers and employers.
• Partner closely with product, partnership, data science, and engineering teams to build and scale growth opportunities through customer acquisition channels.
• Drive experimentation, conversion rate acceleration, and partner connectivity across channels and products.
• Drive integrated, cross-platform marketing strategies—including paid search, social, display, programmatic, affiliates, and email—with AI and automation at the center.
• Oversee email and CRM lifecycle marketing that uses predictive modeling and personalization to increase engagement and conversion.
• Identify and scale product distribution partnerships that extend audience reach and create new entry points into our ecosystem.
• Lead the integration of AI tools and LLMs across growth workflows—from creative optimization and audience targeting to content and campaign automation.
• Collaborate with data and ML teams to enhance user journey prediction, segmentation, and real-time engagement.
• Partner with product and marketing leaders to identify and optimize growth opportunities within the job search, online ecosystem, and resume-building experiences.
• Collaborate on in-product experiments, referral programs, and onboarding flows to increase activation and lifetime value.
• Bridge marketing insights with product analytics to shape roadmap priorities that accelerate marketplace growth.

Senior Director, Growth Marketing

Freelance Platform Growth Partner

Enterprise Growth Director

Growth Marketer

VP of Growth

Marketing Specialist – YouTube Growth Marketer