Senior SEM Program Manager
BOLD
full-time
Posted on:
Location Type: Remote
Location: Remote • Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Iowa, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Missouri, Montana, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $130,000 per year
Job Level
Senior
About the role
- Plan, launch, and optimize campaigns across paid channels such as Google Ads and Meta
- Manage daily pacing, bids, audiences, and budgets; continuously A/B test creative, copy, and targeting to improve conversion rates and efficiency.
- Partner with Product, Analytics, and Design teams to align paid campaigns with landing-page experiences, messaging, and customer insights.
- Track and report on channel performance across awareness, acquisition, and retention; surface insights that inform creative and budget strategy.
- Monitor CAC efficiency, LTV:CAC, and payback period; propose data-based adjustments to improve ROI.
- Identify new paid platforms, formats, or audiences to test and scale.
- Coordinate with external partners, platforms, or agencies to ensure execution quality and cost control.
Requirements
- 5–8 years of experience in B2C and B2B performance marketing, ideally in subscriptions, marketplaces, or consumer tech.
- Expert knowledge of SEM and paid social platforms (Google Ads, Meta, etc.) including campaign setup, optimization, and reporting.
- Strong analytical and quantitative skills — comfortable building reports, analyzing CAC and ROAS, and using data to guide decisions.
- Demonstrated success improving acquisition efficiency at scale.
- Experience collaborating with creative, analytics, and product teams.
- Self-starter who thrives in a fast-moving, iterative environment.
Benefits
- Competitive salary
- Bi-annual bonus
- 401(k) plan with match
- Equity in company
- Flexible spending accounts (health, dependent care)
- Internet and home office reimbursement
- Medical, dental, and vision (optional plans for your family)
- Life & long-term disability insurance (optional)
- Mental health support and resources
- Wellness reimbursement (gym, health apps, etc.)
- Pet Insurance (optional)
- Flexible PTO
- Sick time policy
- Observed holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign optimizationA/B testingSEMpaid social platformsGoogle AdsMetaCAC analysisROAS analysisdata analysisperformance marketing
Soft skills
analytical skillsquantitative skillscollaborationself-starteradaptabilitycommunicationproblem-solvingstrategic thinkingcreativityinitiative