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Brand Manager – Human Pharma
Boehringer IngelheimBrand Manager driving performance of Human Pharma products through local brand strategy execution in Portugal. Collaborating with cross-functional teams and managing market share objectives.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Brand Management and Product Management within the pharmaceutical sector, with a strong focus on developing and executing Integrated Customer Plans and multichannel engagement strategies. Proven ability to drive sales performance and customer engagement through strategic thinking and collaboration across cross-functional teams.
Highest-signal resume keywords
Brand ManagementIntegrated Customer Planning (ICP)Pharmaceutical MarketingStakeholder ManagementDigital Engagement Strategies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand Strategy DevelopmentMarket AnalysisSales Performance MonitoringBudget ManagementLaunch PlanningData AnalyticsForecastingProject ManagementCustomer Insights InterpretationMultichannel Marketing
Soft Skills
CommunicationInfluencingCollaborationStrategic ThinkingResults Orientation
Tools & Technologies
CRM PlatformsAI-Enabled ToolsDigital ChannelsOmnichannel Engagement
Industry Keywords
Life SciencesTherapeutic AreasCommercial ExcellenceCustomer EngagementGo-to-Market Execution
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Responsible for driving the successful performance of assigned product(s) by leading the development and execution of the local brand strategy and Integrated Customer Plan (ICP).
- Accountable for achieving sales and market share objectives, managing the promotional budget, ensuring launch excellence, and delivering customer-centric activation plans.
- Plays a pivotal role in fostering collaboration across Medical Affairs, Market Access, Customer Facing Functions, Communications, and other key stakeholders.
- Drives customer engagement excellence by leveraging insights, digital channels, and multichannel approaches to optimize marketing effectiveness.
- Reports directly to the Head of Therapeutic Area ILD (Portugal).
Requirements
What you’ll need- University degree preferably in Life Sciences.
- Consolidated experience in Brand Management, Product Management, Marketing and Commercial Excellence.
- Demonstrated experience in developing and executing brand strategies for hospital products and complex therapeutic areas.
- Experience working within cross-functional teams and managing complex stakeholder environments.
- Demonstrated knowledge of pharmaceutical marketing, customer engagement, and Go-to-Market execution.
- Strong understanding of launch planning, Integrated Customer Planning (ICP), and multichannel engagement strategies.
- Proven analytical capabilities, including interpretation of market trends, customer insights, sales performance, and competitor intelligence.
- Strong financial acumen, including forecasting, budget management, and performance monitoring.
- Excellent project management, planning, and organizational skills.
- Strong communication, influencing, and stakeholder management capabilities.
- Digital mindset with proficiency in CRM platforms, omnichannel engagement, data analytics, and AI-enabled tools.
- Ability to work effectively across functions, countries, and matrix organizations.
- Strategic thinking, innovation mindset, customer focus, and results orientation.
- Fluent English & Portuguese speaking.
- Legal eligibility to work and live in Portugal.
Benefits
Comp & perks- Work in a wellbeing-oriented organization.
- Customized Development plan based on your role and aspirations.
- Several learning platforms such as LinkedIn Learning Premium (languages + training programs).
- Good balance between work and free time.
- Option to temporarily work from abroad for a limited period (up to 30 working days).
- Working in a passionate Customer Engagement Management team.
- Full-time basis with 25 vacation days + a few days off.
- Competitive salary package and benefits.
- A fun and diverse working environment.