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Senior Analyst, Business Analytics – CRM
Boehringer IngelheimSr. Associate Director of Business Analytics focused on sales and marketing effectiveness.
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Provide reliable and accurate reports, analyses and recommendations to senior business leaders to support decision making on promotional strategies and effectiveness.
- Conduct advanced analytics to brand teams and customer channels in support of brand planning and resource allocation across promotions and channels.
- Liaison between Marketing and Sales in the development of business tactics and strategies.
- Communicate insightful and meaningful results to and understand needs of senior brand and corporate managers and share strategic direction with Business Analytics staff.
- Be able to present to and influence senior management and advice on strategic direction, where required.
- Develop the technical/behavioral competencies in analysts/department staff through the design and execution of ongoing knowledge sharing and training initiatives.
- Independently lead strategic projects that inform and impact significant business decisions.
Requirements
What you’ll need- Bachelor´s degree from an accredited institution required.
- Master´s/PhD preferred.
- BS/BA in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent with eight (8) years, or Master’s degree in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent with six (6) years of healthcare/pharmaceutical industry or academic experience.
- Strong statistical background with extensive modeling experience.
- Proficiency in SAS and other data extraction and analytical tools such as SQL.
- Experience with Excel and Power Point.
- Strong interpersonal abilities, can manage multiple projects and direct reports at the same time.
- Functional competencies: Analytical skills, Business orientation, influence AI experience preferred DTC experience preferred
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Professional development opportunities
- Flexible working hours
- Remote work options
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Statistical ModelingData AnalysisBusiness/Data AnalyticsMathematicsStatistics
Soft Skills
Interpersonal AbilitiesProject ManagementInfluencing Skills