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Senior AD, Regional Marketing – Rheumatology
Boehringer IngelheimSenior Associate Director of Regional Rheumatology Marketing leading brand strategy for US healthcare providers at Boehringer Ingelheim. Collaborating with marketing teams and mentoring others while ensuring effective implementation of marketing plans.
About the role
Key responsibilities & impact- Develop, implement and manage regional and local HCP tactics to support the brand strategy
- Interact with all levels of the Sales Force to ensure effective communication
- Work with analytics & insights to monitor and analyze market trends
- Partner with Patient Advocacy groups to support patient support efforts
- Coordinate activities with internal and external partners/vendors
- Lead cross-functional teams or projects; share expertise through mentoring
- Manage risk associated with marketing programs by working within the HPRC review process
- Provide input to market research on study design and interpret findings
- Develop and work with KOLs to validate and optimize brand strategies and tactics
- Support annual business planning
Requirements
What you’ll need- Bachelor’s degree required; MBA preferred
- 8 plus years’ experience in the US pharmaceutical industry
- 5 years US pharmaceutical marketing experience or other relevant experience
- Specialty Marketing/Rheumatology experience strongly preferred
- Prior field-based experience preferred
- Experience working directly with digital partners (e.g., Google, third party media) strongly preferred
- Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred
- Demonstrated leadership skills
- Demonstrated project management skills
- Demonstrated ability to manage budget and resources
- History of successful performance
- Proficiency in MSOffice, Outlook, and database applications
- Ability to travel 50% of the time
Benefits
Comp & perks- role specific discretionary bonus
- relocation
- competitive compensation and benefit programs
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Market ResearchBudget ManagementTactics DevelopmentRisk ManagementKOL Engagement
Soft Skills
Effective CommunicationMentoring
Certifications
Bachelor’s DegreeMBA Preferred