Growth Marketing Manager – Retention, Creator Partnerships

Bodily

. Own our lifecycle marketing program end-to-end.

Posted 3/9/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own our lifecycle marketing program end-to-end.
Design, build, and optimize lifecycle programs that increase repeat purchase and customer lifetime value.
Building and optimizing lifecycle flows (welcome, post-purchase, replenishment, winback, and sunset).
Segmenting customers and running structured experiments to improve conversion and retention.
Planning and executing lifecycle campaigns aligned with promotions, product launches, and retail moments.
Measuring lifecycle performance through revenue, repeat purchase rate, and customer LTV.
Own and scale performance-driven creator and affiliate partnerships.
Focus on creators and partners that generate measurable revenue—not awareness alone.
Recruiting and managing performance creators and affiliate partners.
Structuring commission programs and evaluating partner ROI.
Managing programs through platforms like ShopMy and Awin.
Analyzing funnel performance across acquisition and retention channels.
Providing creative and conversion insights to improve paid media performance.
Running structured experiments that increase conversion and repeat purchase.

Requirements

What you’ll need

5+ years in growth, retention, or lifecycle marketing
Experience at a DTC consumer brand selling physical products
Hands-on ownership of lifecycle marketing programs (email/SMS)
Experience building and optimizing lifecycle flows and segmentation
Strong understanding of CAC, LTV, and ecommerce funnel dynamics
Experience running creator, influencer, or affiliate partnerships with measurable ROI
Comfort operating as a hands-on builder in a lean team
Strong analytical skills and ability to translate data into growth experiments
Clear, concise communicator who can distill insights into actionable recommendations
Strong Positives
Hands-on Klaviyo experience
Experience with ShopMy, Awin, or affiliate platforms
Familiarity with Triple Whale, Northbeam, or similar attribution tools
Paid media fluency (Meta / Google mechanics)
Experience in women’s health, baby, wellness, beauty, or supplements
Experience in high-growth DTC companies

Benefits

Comp & perks

Health, dental, and vision benefits
Remote flexibility (East Coast hours)
Equity upside
High degree of ownership and independence
Direct exposure to leadership and company strategy

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lifecycle marketingcustomer segmentationconversion optimizationemail marketingSMS marketingCAC (Customer Acquisition Cost)LTV (Customer Lifetime Value)data analysisgrowth experimentsaffiliate marketing

Soft Skills

analytical skillscommunicationteam collaborationactionable insightshands-on ownershipproblem-solvingcreativityleadershipstrategic planningadaptability