Bodily

Growth Marketing Manager – Retention, Creator Partnerships

Bodily

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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About the role

  • Own our lifecycle marketing program end-to-end.
  • Design, build, and optimize lifecycle programs that increase repeat purchase and customer lifetime value.
  • Building and optimizing lifecycle flows (welcome, post-purchase, replenishment, winback, and sunset).
  • Segmenting customers and running structured experiments to improve conversion and retention.
  • Planning and executing lifecycle campaigns aligned with promotions, product launches, and retail moments.
  • Measuring lifecycle performance through revenue, repeat purchase rate, and customer LTV.
  • Own and scale performance-driven creator and affiliate partnerships.
  • Focus on creators and partners that generate measurable revenue—not awareness alone.
  • Recruiting and managing performance creators and affiliate partners.
  • Structuring commission programs and evaluating partner ROI.
  • Managing programs through platforms like ShopMy and Awin.
  • Analyzing funnel performance across acquisition and retention channels.
  • Providing creative and conversion insights to improve paid media performance.
  • Running structured experiments that increase conversion and repeat purchase.

Requirements

  • 5+ years in growth, retention, or lifecycle marketing
  • Experience at a DTC consumer brand selling physical products
  • Hands-on ownership of lifecycle marketing programs (email/SMS)
  • Experience building and optimizing lifecycle flows and segmentation
  • Strong understanding of CAC, LTV, and ecommerce funnel dynamics
  • Experience running creator, influencer, or affiliate partnerships with measurable ROI
  • Comfort operating as a hands-on builder in a lean team
  • Strong analytical skills and ability to translate data into growth experiments
  • Clear, concise communicator who can distill insights into actionable recommendations
  • Strong Positives
  • Hands-on Klaviyo experience
  • Experience with ShopMy, Awin, or affiliate platforms
  • Familiarity with Triple Whale, Northbeam, or similar attribution tools
  • Paid media fluency (Meta / Google mechanics)
  • Experience in women’s health, baby, wellness, beauty, or supplements
  • Experience in high-growth DTC companies
Benefits
  • Health, dental, and vision benefits
  • Remote flexibility (East Coast hours)
  • Equity upside
  • High degree of ownership and independence
  • Direct exposure to leadership and company strategy
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingcustomer segmentationconversion optimizationemail marketingSMS marketingCAC (Customer Acquisition Cost)LTV (Customer Lifetime Value)data analysisgrowth experimentsaffiliate marketing
Soft Skills
analytical skillscommunicationteam collaborationactionable insightshands-on ownershipproblem-solvingcreativityleadershipstrategic planningadaptability