Interim Marketing Director

Bobbie

Interim Marketing Director at Bobbie leading brand marketing strategies while the Marketing Director is on leave. Focus on product positioning, messaging, and overall brand initiatives.

Posted 7/28/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing for consumer packaged goods, with a strong focus on customer journey mapping, brand positioning, and go-to-market strategy. Capable of leading cross-functional teams and translating insights into actionable marketing plans.

Highest-signal resume keywords

Product MarketingConsumer Packaged Goods (CPG)Customer Journey MappingBrand PositioningCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyPackaging StrategyMarketing Calendar ManagementData-Driven Decision MakingBrand Channel Execution

Soft Skills

LeadershipTrust BuildingCommunicationStrategic Thinking

Industry Keywords

Consumer InsightsRetail StrategyBrand MessagingAwareness BuildingShopper Behavior

About the role

Key responsibilities & impact

Co-lead our flagship product initiative, bringing deep product marketing craft to a CPG launch.
Own positioning, messaging, and go-to-market strategy—translating product truths into a story that resonates with parents.
Bring proven experience launching a consumer packaged goods product, sequencing the moments that build awareness and trial and thinking through brand touchpoints and cohesive messaging for the entire customer journey.
Guide packaging strategy and messaging with retail shelf impact and shopper behavior front of mind.
Ground the work in customer insight—map the journey, pressure-test assumptions with research, and let what you learn shape the plan.
Set the strategic direction across brand channels and make sure each is pulling toward shared goals.
Partner with consumer data lead to deliver weekly insights and a clear brand narrative to leadership—connecting the dots between what’s happening and what it means.
Own the marketing calendar end to end, so the whole team knows what’s launching, when, and why.
Run bi-weekly 1:1s with channel owners to unblock, align, and raise the bar on the work.
Turn performance insights into sharper brand content—closing the loop between what the data says and what we make.
Own brand channel execution of Black Friday / Cyber Monday —bringing the campaign to life in a way that feels unmistakably Bobbie.
Serve as the primary point of contact between brand marketing and the growth marketing team and the retail team—keeping strategy, timing, and messaging in sync across all three.

Requirements

What you’ll need

Senior marketing leader with strong product marketing chops and experience taking products to (and back to) market.
Hands-on CPG experience, ideally including a relaunch; comfort with retail and packaging.
Fluency in customer research and journey mapping, and a habit of letting insight drive decisions.
A true generalist who can own channel strategy, a marketing calendar, and a leadership narrative—and switch registers between them cleanly.
A strong cross-functional operator who builds trust fast with growth, retail, and creative partners.
Experienced enough to make the final call—and confident enough to make it quickly.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities