Director of Innovation – Product Marketing

Bobbie

Director of Innovation and Product Marketing shaping product vision and driving revenue growth for Bobbie. Collaborating cross-functionally to maximize adoption and ROI in infant nutrition products.

Posted 5/1/2026full-timeRemote • 🇺🇸 United StatesLead💰 $180,000 - $220,000 per yearWebsite

About the role

Key responsibilities & impact

Lead Innovation & Renovation Strategy
Drive the ideation and design of new products, features, or business models by analyzing market trends and customer insights to guide the product roadmap
Analyze market trends, consumer insights, and competitive data to identify opportunities to renovate, refresh, or reposition existing product lines
Manage the product life cycle from concept to launch, ensuring that product enhancements are strategic and profitable and fit well within the existing portfolio of Bobbie’s products
Help establish, and build equity for Bobbie Labs as a center of excellence and validation for nutrition.
Develop product briefs, including financial models, ROI analyses, and business cases for new innovations and renovation projects within the Stage Gate process
Lead product research, including 'voice of the customer' studies and prototyping, to validate new concepts
Formulate comprehensive product points of difference, claims, and positioning strategies to differentiate products in the market
Own the brief guiding the creation and integration of compelling product messaging, naming, and positioning to maximize market appeal in collaboration with Brand and Commercial teams.
Define the core value drivers and differentiators for the product portfolio.
Support the development of sales materials, case studies, and presentations to enable the Commercial teams to effectively communicate the product's value.
Lead cross-functional teams, including R&D, Brand, Commercial, Operations, and Customer Experience teams to ensure seamless execution of product strategy
Build, manage, mentor, and lead high-performing project teams
Act as the primary liaison between Product and executive leadership, presenting innovation/renovation strategies and performance metrics.
Cultivate & own relationships with external product partners to ensure efficient and effective progress towards shared KPIs.
Define KPIs for product innovation/renovation, performance, adoption rates, and revenue impact.

Requirements

What you’ll need

8-10+ years of experience in product marketing, innovation, or brand management within CPG, ideally in food or nutrition; experience in infant, toddler or maternal health is a plus.
3+ years leading or managing cross-functional teams and direct reports
Proven track record of bringing new products from concept through commercialization via a Stage Gate or similar innovation process
Experience building and executing product roadmaps that balance innovation with portfolio optimization/renovation
Experience with product positioning frameworks, competitive analysis, and category management tools (e.g., IRI/Circana, Nielsen, SPINS)
Ability to build and present compelling ROI analyses and financial models to leadership
Working knowledge of regulatory considerations in food/infant nutrition (FDA labeling, claims compliance) is a strong plus
Comfortable with data visualization and presentation tools for executive-level storytelling
Familiarity with co-manufacturing relationships and how product innovation intersects with operations and supply chain constraints.

Benefits

Comp & perks

Competitive stock options
401k with employer match
Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
US-based remote work model
Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
16 paid company holidays, plus an end of year holiday shut down
16 weeks of paid parental leave with the option to take an additional 8 months unpaid
One year subscription to Bobbie or Baby's Only
$75 monthly internet stipend
Co-working space reimbursement

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Hard Skills & Tools

product marketinginnovationbrand managementproduct life cycle managementfinancial modelingROI analysiscompetitive analysisproduct positioningdata visualizationStage Gate process

Soft Skills

leadershipcross-functional team managementmentoringcommunicationrelationship buildingstrategic thinkingproblem-solvingcollaborationpresentation skillscustomer insights