Shopper Marketing Manager
Bobbie
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $152,000 - $179,000 per year
Job Level
SeniorLead
About the role
- Develop and execute comprehensive shopper marketing strategies across key retail channels including grocery, mass, specialty, and e-commerce
- Partner with sales team to create retailer-specific marketing programs that drive traffic, conversion, and basket size
- Design and manage in-store and online promotional campaigns, including displays, endcaps, digital shelf marketing, and sampling programs
- Lead the development of shopper marketing materials including shelf signage, educational materials, demo kits, and promotional assets
- Analyze shopper insights, retail data, and category trends to inform marketing strategies and optimize program performance
- Manage shopper marketing budget, ensuring ROI on all programs and efficient allocation of resources
- Collaborate with brand marketing, creative, and product teams to ensure consistent brand messaging across all touchpoints
- Build relationships with retail partners to secure optimal placement, promotional support, and co-marketing opportunities
- Monitor competitive activity and industry trends to identify opportunities for differentiation
- Track and report on program effectiveness using retail data, sales metrics, and consumer feedback
Requirements
- 7+ years of shopper marketing, retail marketing, or trade marketing experience, preferably in CPG
- Experience in infant/baby category, natural products, or premium consumer brands is a strong plus
- Proven track record of developing successful shopper marketing programs that deliver measurable results
- Strong understanding of retail landscape across traditional and digital channels
- Data-driven mindset with ability to analyze retail data and translate insights into actionable strategies
- Excellent project management skills with ability to manage multiple programs simultaneously
- Creative problem-solver who can develop innovative solutions within budget constraints
- Strong cross-functional collaboration skills and ability to influence without direct authority
- Knowledge of retail media networks and digital shopper marketing tactics
- Experience managing external agencies and vendor relationships
- Passion for Bobbie's mission and commitment to supporting parents
Benefits
- Competitive stock options
- 401k with employer match
- Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
- US-based remote work model
- Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
- 16 paid company holidays, plus an end of year holiday shut down
- 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
- One year subscription to Bobbie or Baby's Only
- $75 monthly internet stipend
- Co-working space reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
shopper marketingretail marketingtrade marketingdata analysisproject managementdigital marketingpromotional campaign managementbudget managementcategory trend analysisretail media networks
Soft skills
creative problem-solvingcross-functional collaborationinfluencing without authorityrelationship buildingdata-driven mindsetproject managementcommunicationstrategic thinkinganalytical skillsadaptability