Senior Paid Media Manager
Later
Director, Growth Marketing
Board Intelligence
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteJob Level
Lead
About the role
- Build a global growth and demand gen engine, design and implement strategy, and establish structure and shape of the function to achieve growth velocity.
- Work closely with leadership and be part of Senior Leadership Team reporting to the CMO.
- Setting up a growth and digital demand gen engine that delivers scalable, predictable, high-quality leads, pipeline, and revenue.
- Driving market research, customer segmentation, and competitive analysis to inform campaign and strategy development.
- Owning end-to-end planning, development, execution and optimisation of multi-channel marketing campaigns focused on lead generation, customer acquisition, retention, and targeted ABM campaigns.
- Collaborating with Head of Content to align editorial calendar with campaign strategy and develop/distribute engaging content.
- Collaborating with CRO and Sales to align strategies for seamless lead handoff and high conversion rates.
- Collaborating with CCO and Customer Team on customer marketing to improve onboarding, retention, cross sell, advocacy and referrals.
- Collaborating with Product Team to align campaign strategies with product releases.
- Setting KPIs, measuring, reporting and optimising campaign and channel performance to improve ROI and conversion rates.
- Owning, managing, and optimising marketing stack to improve reporting, cross-team alignment and insights.
- Leading, managing and building out a high performing team, and managing external agencies.
Requirements
- Significant experience in a B2B SaaS growth and digital marketing and demand gen with a track record of excellent execution and achieving targets.
- Experience of global marketing strategies and optimising messaging and approaches based on geographies and local nuances.
- Commercial nous and business flair to design and roll out a digital marketing playbook that intelligently and thoughtfully complements our existing relationship-led, consultative-style approach to marketing and sales.
- A background in digital marketing across performance, email, SEO, GEO, PPC and social website, and a solid grounding in other channels in order to develop multi-channel integrated campaigns.
- Excellent problem solving and analytical skills, with an eye for detail, and the ability to analyse multiple data sets and pull out the ‘so what?’ to drive decision making.
- The ability to design and execute campaigns and strategies, and then pivot to hands-on execution.
- Skilled project manager and leader, with experience of hiring, managing, and developing others.
- Experience working with Sales Teams, working in true lockstep.
- A good understanding of the mar-tech stack (excellent knowledge of HubSpot a bonus), with the ability and mindset to help us further develop the way we use tooling and automation to achieve our goals
- International experience would be ideal
