SVP, Segment Marketing

BNY

BNY segment marketing executive driving Banks and Broker Dealers growth strategy. Shaping positioning, integrated campaigns, and executive engagement across global financial-services markets.

Posted 8/18/2026full-timeNew York City • New York, Pennsylvania • 🇺🇸 United StatesLead💰 $104,000 - $228,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B marketing strategies within the financial services sector, leveraging market research and performance data to drive client engagement and business growth. Proven ability to influence stakeholders and lead integrated marketing initiatives across diverse teams and regions.

Highest-signal resume keywords

B2B Marketing ExperienceIntegrated Marketing StrategyMulti-Channel ExecutionCommercial AcumenStakeholder Influence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchPerformance Data AnalysisSegment PositioningValue Proposition DevelopmentKPI Establishment

Soft Skills

Excellent Communication SkillsNarrative CraftingInfluencing Skills

Tools & Technologies

Digital MarketingAccount-Based MarketingEmail MarketingEvent MarketingPaid Media

Industry Keywords

Financial ServicesComplex Matrixed OrganizationClient EngagementGo-To-Market StrategyAudience Strategy

About the role

Key responsibilities & impact

Drive the marketing strategy for the Banks and Broker Dealers segment across global and regional priorities
Develop understanding of client needs, pain points, buying centers, and decision-making behaviors across personas and markets
Shape segment positioning, messaging, and value proposition
Partner with business, commercial, platform, communications, and marketing teams on integrated go-to-market strategies
Lead multi-channel marketing plans across digital, events, email, paid and owned media, account-based marketing, and executive engagement
Guide thought leadership, client stories, and segment-tailored marketing content
Use market research, client feedback, competitive intelligence, and performance data to refine strategy
Establish KPIs and performance measures to evaluate effectiveness and optimize investment
Lead through influence across a global, matrixed organization without direct people-management responsibility
Support enterprise-wide and region-specific marketing needs

Requirements

What you’ll need

12+ years of B2B marketing experience, preferably in financial services or a similarly complex, highly matrixed industry
Experience developing and leading segment, client, or go-to-market marketing strategies tied to measurable business outcomes
Strong commercial acumen connecting marketing strategy to client engagement, growth, and business performance
Deep understanding of integrated marketing, audience strategy, and multi-channel execution
Experience using market and performance data to shape decisions and optimize results
Excellent written and verbal communication skills
Ability to craft compelling narratives for sophisticated audiences
Ability to influence senior stakeholders across a complex global organization
Experience working across multiple regions, functions, and stakeholder groups

Benefits

Comp & perks

Highly competitive compensation
Flexible global resources and tools
Wellbeing programs
Paid leaves, including vacation and sick time
Paid volunteer time
401(k) plan eligibility
Company-sponsored medical insurance
Company-sponsored dental insurance
Company-sponsored vision insurance
Basic life insurance for employees and eligible dependents
Annual discretionary incentive award eligibility