Senior Vice President, Head of Paid Media

BNY

SVP leading paid media strategy at BNY for B2B audiences with a focus on high-value decision-makers. Overseeing compliance and measuring performance in a global financial services setting.

Posted 7/1/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $104,000 - $228,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in developing and leading global paid media strategies, with a strong focus on B2B and premium audiences. Proven ability to manage media investments, ensure compliance, and translate business objectives into effective media strategies.

Highest-signal resume keywords

Paid Media StrategyB2B Paid MediaPaid SearchPaid SocialProgrammatic Advertising

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ExperienceAudience TargetingMedia Performance MeasurementChannel Mix EvaluationAnalytical Mindset

Soft Skills

Leadership SkillsStakeholder ManagementCommercial Acumen

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Regulated EnvironmentsConsumer AudiencesNiche AudiencesGlobal OrganizationsAgency Experience

About the role

Key responsibilities & impact

Define and lead BNY’s global paid media strategy
Build paid media programs for B2B audiences
Oversee paid media efforts for consumer audiences
Manage paid media investment
Prioritize quality of audience reach over volume
Partner with brand and business stakeholders
Establish measurement framework for media performance
Evaluate and select channel mix for audience behavior
Lead agency and external partner relationships
Ensure compliance with legal, regulatory, and brand standards

Requirements

What you’ll need

Bachelor’s degree
8-10 years of paid media experience
Experience in both agency and corporate settings
Significant experience leading paid media strategy for complex global organizations
Deep expertise in B2B paid media
Demonstrated ability to market effectively to niche audiences
Experience developing paid media strategies for premium audiences
Strong commercial and analytical mindset
Advanced knowledge of paid search, paid social, programmatic, and audience targeting
Experience operating in regulated environments
Proven leadership skills
Ability to translate business objectives into media strategies

Benefits

Comp & perks

Health insurance
401(k) plan
Paid time off including paid volunteer time