Senior Vice President, Segment Marketing, Asset Owners

BNY

Senior Vice President of Segment Marketing at BNY driving strategies for asset owners and corporations. Collaborating with cross-functional teams and designing marketing campaigns for targeted segments.

Posted 6/11/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $104,000 - $228,000 per yearWebsite

About the role

Key responsibilities & impact

Develop a deep understanding of the Asset Owners and Corporations segments
Create and execute segment-specific go-to-market strategies
Leverage market research, client feedback, and data to identify opportunities
Partner with cross-functional teams to ensure consistent messaging
Act as a voice of the client segment to internal teams
Collaborate with stakeholders to produce compelling thought leadership and marketing collateral
Design and execute multi-channel marketing campaigns
Partner with event teams to plan and execute client forums and other events

Requirements

What you’ll need

10-12 years of B2B marketing experience, preferably in financial services or related industry
MBA preferred
Proven experience developing and executing marketing strategies for defined client segments
Multi-segment experience (e.g. Asset Owners and/or Corporations) strongly preferred
Excellent written and verbal communication skills
Highly analytical mindset and attention to key metrics
Ability to run experiments and continuous testing
Agile approach to growth marketing
Ability to manage multiple priorities and stakeholders in a fast-paced environment
Experience in motivating teams while collaborating in a matrixed organization

Benefits

Comp & perks

Generous paid leaves, including paid volunteer time
Access to flexible global resources and tools for your life’s journey
Focus on your health
Foster your personal resilience
Reach your financial goals through various plans

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingmarketing strategiesmulti-channel marketing campaignsmarket researchdata analysisclient feedback analysisevent planningthought leadershipcollateral productiongrowth marketing

Soft Skills

communication skillsanalytical mindsetattention to metricsexperiment runningcontinuous testingprioritizationstakeholder managementteam motivationcollaborationadaptability

Certifications

MBA