BMW Group

Intern, MINI Brand Strategy

BMW Group

internship

Posted on:

Location Type: Office

Location: München • Germany

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Job Level

Entry Level

About the role

  • You will support the strategic and conceptual development of the MINI brand.
  • In addition, you will contribute to deriving brand and communication strategy requirements for vehicles, services and innovations.
  • You will help define the brand positioning and the contribution of vehicles to the brand within the product portfolio.
  • You will analyze social trends, target groups and competitor activities and prepare the results.
  • You will provide content-related and organizational support to project management.
  • You will contribute to communication with project partners and the preparation of top-management presentations.

Requirements

  • Degree in Business Administration, Economics or a comparable qualification.
  • Understanding of and enthusiasm for automobiles, market potential, customer segments and trends.
  • Flexibility, team orientation and a quick grasp.
  • Initial experience in brand or communication strategy is an advantage.
  • Confident use of MS Office, especially PowerPoint and Excel.
  • Business-fluent German and English skills.
Benefits
  • Comprehensive mentoring & onboarding.
  • Personal and professional development.
  • Flexible working hours.
  • Mobile/remote work.
  • Attractive & fair compensation.
  • Student apartments (subject to availability & only at the Munich location).
  • And much more — see bmw.jobs/waswirbieten
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategycommunication strategymarket analysisproject managementpresentation skills
Soft Skills
flexibilityteam orientationquick grasp
Certifications
degree in Business Administrationdegree in Economics