BMW Group

Working Student, Marketing Steering

BMW Group

internship

Posted on:

Location Type: Office

Location: Munich • Germany

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Job Level

Entry Level

About the role

  • Support the Marketing Team in developing, planning, and coordinating regional marketing activities across more than 80 markets in the APEEA region.
  • Help implement cross-channel campaigns for new model launches in close collaboration with Central Marketing.
  • Assist in executing market-specific requests from APEEA markets and ensure smooth communication.
  • Contribute to content-related and financial project steering, including budget management and tracking.
  • Support research tasks, prepare committee materials, and create presentations for stakeholders.
  • Participate in communication initiatives on sustainability topics and gain insights into strategic marketing decisions.

Requirements

  • Currently enrolled in Business Administration, Communication, Media, or a comparable field.
  • Very strong Microsoft Office skills; experience in marketing or project management is beneficial.
  • High level of initiative, creativity, and flexibility.
  • Strong analytical thinking and a structured approach to tasks.
  • Team spirit, excellent communication skills, and intercultural awareness.
  • Interest in modern marketing tools such as customer journey mapping, trend analysis, and digital analytics.
  • Fluent German and English skills, both spoken and written.
Benefits
  • Comprehensive mentoring and onboarding.
  • Personal and professional development opportunities.
  • Flexible working hours.
  • Mobile work options.
  • Attractive and fair compensation.
  • Student apartments (subject to availability and only at the Munich location).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
budget managementproject managementanalytical thinkingcontent creationdigital analyticscustomer journey mappingtrend analysis
Soft Skills
initiativecreativityflexibilitystructured approachteam spiritcommunication skillsintercultural awareness