BMW Group

Digital Marketing Intern

BMW Group

internship

Posted on:

Location Type: Office

Location: Munich • Germany

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Job Level

Entry Level

About the role

  • You will support the maintenance and further development of the BMW and MINI websites for the entire European market, including innovative optimization of user experiences.
  • You will also contribute to the maintenance and enhancement of the configurator, website forms, and online shops (New Car, Used Car, Customer Support).
  • In addition, you will help analyze usage and performance data, prepare reports, and derive concrete recommendations for action.
  • You will gain insights into various digital business areas and support smaller projects through your analytical and creative contributions.
  • You will apply your affinity for content management systems and websites to continuously improve the digital presence.

Requirements

  • Enrolled in a degree program in Computer Science, Business Administration, or a related field, ideally with a focus on Marketing, Online Marketing, or Digital Media.
  • In the second half of your bachelor’s or master’s studies.
  • Interest in and initial practical experience in online marketing, content management, or web development are an advantage.
  • Strong affinity for numbers and enjoyment of data-driven work to identify optimization opportunities.
  • Proficient with MS Office, especially Excel, and ideally experienced with web analytics tools or CMS.
  • Business-fluent German and English.
Benefits
  • Comprehensive mentoring and onboarding.
  • Personal and professional development opportunities.
  • Flexible working hours.
  • Remote work options.
  • Attractive and fair compensation.
  • Student apartments (subject to availability & only at the Munich location).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
web developmentonline marketingcontent managementdata analysisweb analyticsreport preparationuser experience optimizationperformance data analysisdigital mediaoptimization opportunities
Soft Skills
analytical skillscreative contributionsaffinity for numbersdata-driven workcommunication skills