Institutional Communications Analyst – Mid-level

BMG

Communication Analyst linking business areas and creative teams to implement Banco Bmg's institutional communication initiatives. Engaging in planning, execution, and content management for social media.

Posted 7/30/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing institutional communication initiatives, aligning strategies with brand positioning, and leveraging digital trends and AI tools for effective content creation and performance optimization.

Highest-signal resume keywords

Bachelor's Degree In Social CommunicationExperience Managing Corporate Social Media ChannelsKnowledge Of Branding And Institutional CommunicationFamiliarity With Artificial Intelligence ToolsExperience In Agency Account Service

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

Organizational SkillsProactive AttitudeCollaborative ProfileRelationship BuildingAbility To Manage Multiple Requests

Tools & Technologies

Artificial Intelligence ToolsContent Creation ToolsProject Management Tools

Industry Keywords

Corporate CommunicationsBrandingMarketingDigital TrendsFinancial Sector

About the role

Key responsibilities & impact

Act as a link between business units, the advertising agency and the internal creative team, ensuring the planning, development and implementation of Banco Bmg's institutional communication initiatives.
Provide support to internal areas of the bank by understanding needs and turning requests into clear, structured briefs.
Serve as the main interface between internal stakeholders and the advertising agency for institutional communication and social media requests.
Manage the flow of requests with the internal creative team, tracking timelines, approvals and deliveries.
Plan and monitor the institutional content calendar for social media.
Ensure communications align with brand strategy, positioning and institutional guidelines.
Support the development of presentations, announcements and institutional materials.
Monitor content performance metrics and generate insights to optimize strategies.
Identify communication opportunities across business areas and proactively propose topics.
Support the management of the area's suppliers and partners.

Requirements

What you’ll need

Bachelor's degree in Social Communication, Advertising, Business Administration, Marketing, Public Relations or related fields.
Ability to organize, prioritize and manage multiple concurrent requests.
Proactive, collaborative profile with a strong sense of ownership.
Comfortable building relationships and working in dynamic environments.
Familiarity with Artificial Intelligence tools applied to communication, content creation, productivity and project management.
Interest in digital trends, innovation and new technologies applied to marketing and communication.
Differentials / Nice-to-haves:
Experience managing corporate social media channels.
Previous experience in agency account service, corporate communications, branding or marketing.
Experience interfacing with advertising agencies and vendors.
Knowledge of branding, reputation and institutional communication.
Experience in large companies or in the financial sector.
Experience with generative AI tools for text, image and video.

Benefits

Comp & perks

Company-paid health insurance (no employee premium) + Telemedicine;
Company-paid dental plan (no employee premium);
Meal and food allowances;
Life insurance;
Funeral assistance;
Private pension;
Competitive annual variable compensation (bonus);
PPR – Profit Sharing Program;
Único Skill (free education benefit);
Bicycle parking and changing rooms;
Childcare assistance;
Internet allowance;
Quality of life/well‑being programs;
On-site clinic;
Pregnancy support program;
Extended maternity and paternity leave;
Copay exemption for pregnant employee and baby up to 1 year;
Personalized baby kit;
Dr. BMG – Telepsychology + Telemedicine + Nutritionist + Nurse and Physical Education Instructor, available to dependents;
PAP – Financial, legal and psychological advisory program;
Gympass/Wellhub – discounts at partner gyms;
Pharmacy discount program;
Fresh fruit provided daily;
Birthday day off;
Flexible dress code;
Hybrid work model.