Executive Manager, Customer Segmentation

BMG

Gerente Executivo(a) de Segmentação leading client segmentation strategy and data-driven customer journeys at Banco Bmg. Focused on sustainable growth and customer engagement at a financial company.

Posted 7/16/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer segmentation strategy, leveraging analytics and data intelligence to drive revenue growth and enhance customer experience. Proven ability to lead cross-functional teams and influence stakeholders while aligning product strategies with customer needs.

Highest-signal resume keywords

Customer Segmentation StrategyData-Driven ModelsAnalytics and Data IntelligenceOmnichannel and CRMExecutive-Level Communication

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Applicant Tracking System Keywords

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Hard Skills

Customer StrategySegmentation ModelsJourney DesignService DesignProduct StrategyValue PropositionBehavioral Data AnalysisPredictive ModelingCross-Sell and Up-Sell StrategiesCustomer Value Metrics

Soft Skills

LeadershipCross-Functional InfluenceStrategic ThinkingAnalytical SkillsResults Orientation

Certifications & Qualifications

Bachelor's Degree or Higher

Industry Keywords

Digital TransformationCustomer Experience (CX)Large CompaniesDigital Business ModelsRetailTechPlatformsFinancial Services

About the role

Key responsibilities & impact

Define and evolve the customer segmentation strategy and value proposition, ensuring:
Competitive differentiation by segment;
Revenue and profitability growth;
Improvement of experience and retention;
Increased share of wallet and cross-sell;
Coherence between strategy, journey and execution.
Define the segmentation model (value, behavior, need, risk, potential).
Structure customer clusters based on transactional, behavioral and psychographic data.
Evolve segmentation from static models to dynamic and predictive models.
Define segment prioritization criteria (value, growth, risk, cost-to-serve).
Define specific value propositions for each segment.
Translate customer needs into offers, services and experiences.
Ensure alignment between value proposition, product portfolio and communications.
Structure clear differentiation between segments (e.g.: investor, borrower, delinquent, digital, premium).
Define cross-sell, up-sell and retention strategies by segment.
Prioritize initiatives based on ROI and customer impact.
Work closely with growth, marketing and product teams.
Monitor customer value metrics (LTV, CAC, churn, NPS, share of wallet).
Establish segmentation governance within the organization.
Define roles and responsibilities across teams (segments, CRM, marketing, channels, products).
Create executive rituals to track performance by segment.
Ensure consistency of the strategy across the organization.
Lead multidisciplinary teams.
Act as a bridge between strategy and execution.
Influence senior stakeholders (executive board, board of directors, technology, risk, commercial).
Build a data-driven and customer-centric culture.

Requirements

What you’ll need

Bachelor's degree or higher.
Solid experience in customer strategy, segmentation, CRM, marketing, growth or CX.
Experience in large or digital companies (banks, retail, tech, platforms).
Experience in digital transformation and data-driven models.
Experience with products, channels and journeys.
Advanced customer segmentation (clusters, personas, cohorts).
Analytics and data intelligence.
Journey design and service design.
Product strategy and value proposition.
Omnichannel and CRM.
Knowledge of digital business models.
Strategic and systemic thinking.
Strong analytical skills.
Results and impact orientation.
Leadership and cross-functional influence.
Executive-level communication.
Customer mindset combined with business acumen.

Benefits

Comp & perks

Health plan with no monthly fee and Telemedicine;
Dental plan;
Meal and Food Vouchers;
Life insurance;
Private pension;
Competitive annual variable compensation (bonus);
PPR - Profit Sharing Program;
Único Skill (free education benefit);
Bicycle parking and locker rooms;
Childcare allowance;
Internet allowance;
Wellness programs;
On-site medical clinic;
Pregnancy program;
Extended maternity and paternity leave;
Psicologia Viva - free online therapy sessions;
PAP - financial, legal and psychological advisory program;
Gympass - gym discounts;
Fresh fruit every day;
Birthday day off;
Flexible dress code;
Hybrid work model.