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ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
digital performance strategiesKPI managementagile methodologiesA/B testingdata analysisCROdigital channelsmedia budget managementanalytics toolsgrowth strategies
Soft Skills
influencing skillsstrategic visionownership mentalitydata-driven decision makingexcellent communicationproactivitygrowth mindsethigh autonomyability to prioritizecontinuous improvement mindset
Tools & Technologies
media platformsBI toolsGoogle Tag ManagerdashboardsCRM integrationmobile appsWhatsAppdata governancedigital sales channelscampaign management
Certifications & Qualifications
Bachelor's degree in MarketingBachelor's degree in Business AdministrationBachelor's degree in EngineeringBachelor's degree in Economics
Industry Keywords
financial sectorLGPD compliancegrowth squadsagile digital product structuresconversion optimizationcustomer acquisitioncustomer retentionmarket trendsperformance initiativesconversion funnel
About the role
Key responsibilities & impact- Lead the planning, execution and optimization of multichannel digital performance strategies, including paid media and owned channels.
- Manage and evolve key business KPIs (CPA, CAC, ROAS, ROI, conversion, LTV, etc.), with short-, medium- and long-term perspectives.
- Define, structure and prioritize the performance initiatives backlog, working in an agile model and ensuring deliveries with measurable impact.
- Serve as the performance reference within the organization, with strong influencing and engagement skills, guiding squads and stakeholders (product, technology, CRM, data, UX).
- Identify opportunities across the acquisition and conversion funnel, proposing and leading continuous optimization initiatives (growth and CRO).
- Lead the strategy and evolution of digital sales channels, with focus on:
- - WhatsApp (conversational journeys, automation, CRM integration and assisted sales)
- - Mobile app (app), focusing on acquisition, conversion, activation and retention
- Run and scale A/B tests and continuous experimentation across campaigns, journeys and interfaces.
- Build and oversee executive and operational dashboards, ensuring data governance and strategic interpretation of results.
- Define and manage the media budget, ensuring efficiency, scale and continuous optimization of investments.
- Monitor market trends, technologies and best practices in digital performance, especially in the financial sector.
- Ensure compliance with LGPD and best practices in data use.
Requirements
What you’ll need- Bachelor's degree (Marketing, Business Administration, Engineering, Economics or related fields).
- Strong experience in digital business with a focus on performance and growth.
- Experience in a strategic role working with multiple stakeholders.
- Practical experience managing backlogs and agile methodologies (Scrum/Kanban).
- Strong knowledge of digital channels, including paid media, mobile apps and WhatsApp as a sales/conversion channel.
- Proficiency with media platforms and analytics tools.
- Advanced experience in data analysis and BI tools.
- Highly analytical, data-driven and results-oriented profile.
- ________________________________________
- Behavioral Competencies
- Strong indirect leadership and the ability to influence without formal authority
- Strategic vision and growth-oriented thinking (growth mindset)
- Ownership mentality and high autonomy
- Ability to prioritize and make data-driven decisions
- Excellent communication and ability to articulate ideas
- Proactivity and a continuous improvement mindset
- ________________________________________
- Differentials / Nice-to-haves
- Prior experience in banks, fintechs or financial products
- Experience with growth squads or agile digital product structures
- Knowledge of CRO (Conversion Rate Optimization) and UX
- Experience with Google Tag Manager and advanced measurement
Benefits
Comp & perks- Health plan with no monthly fee + Telemedicine
- Dental plan with no monthly fee
- Meal and food vouchers
- Life insurance
- Funeral assistance
- Private pension (supplementary retirement plan)
- PPR - Profit Sharing / Performance Bonus Program
- Único Skill (free education benefit)
- Bicycle parking and locker rooms
- Childcare assistance
- Internet allowance
- Wellness programs
- On-site medical clinic
- Maternity program
- Extended maternity and paternity leave
- Copay exemption for pregnant employees and babies up to 1 year old
- Personalized baby kit
- Dr. BMG – Telepsychology + Telemedicine + Nutritionist + Nurse and Physical Education professional, extended to dependents
- PAP - Financial, legal and psychological advisory program
- Gympass/Wellhub - Discounted gym access
- Pharmacy discount program
- Fresh fruit provided daily
- Birthday day off
- Flexible dress code
- Hybrid work model.