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About the role
Key responsibilities & impact- Lead the planning, execution and optimization of multichannel digital performance strategies, including paid media and owned channels.
- Manage and evolve key business KPIs (CPA, CAC, ROAS, ROI, conversion, LTV, etc.), with short-, medium- and long-term perspectives.
- Define, structure and prioritize the performance initiatives backlog, working in an agile model and ensuring deliveries with measurable impact.
- Serve as the performance reference within the organization, with strong influencing and engagement skills, guiding squads and stakeholders (product, technology, CRM, data, UX).
- Identify opportunities across the acquisition and conversion funnel, proposing and leading continuous optimization initiatives (growth and CRO).
- Lead the strategy and evolution of digital sales channels, with focus on:
- - WhatsApp (conversational journeys, automation, CRM integration and assisted sales)
- - Mobile app (app), focusing on acquisition, conversion, activation and retention
- Run and scale A/B tests and continuous experimentation across campaigns, journeys and interfaces.
- Build and oversee executive and operational dashboards, ensuring data governance and strategic interpretation of results.
- Define and manage the media budget, ensuring efficiency, scale and continuous optimization of investments.
- Monitor market trends, technologies and best practices in digital performance, especially in the financial sector.
- Ensure compliance with LGPD and best practices in data use.
Requirements
What you’ll need- Bachelor's degree (Marketing, Business Administration, Engineering, Economics or related fields).
- Strong experience in digital business with a focus on performance and growth.
- Experience in a strategic role working with multiple stakeholders.
- Practical experience managing backlogs and agile methodologies (Scrum/Kanban).
- Strong knowledge of digital channels, including paid media, mobile apps and WhatsApp as a sales/conversion channel.
- Proficiency with media platforms and analytics tools.
- Advanced experience in data analysis and BI tools.
- Highly analytical, data-driven and results-oriented profile.
- ________________________________________
- Behavioral Competencies
- Strong indirect leadership and the ability to influence without formal authority
- Strategic vision and growth-oriented thinking (growth mindset)
- Ownership mentality and high autonomy
- Ability to prioritize and make data-driven decisions
- Excellent communication and ability to articulate ideas
- Proactivity and a continuous improvement mindset
- ________________________________________
- Differentials / Nice-to-haves
- Prior experience in banks, fintechs or financial products
- Experience with growth squads or agile digital product structures
- Knowledge of CRO (Conversion Rate Optimization) and UX
- Experience with Google Tag Manager and advanced measurement
Benefits
Comp & perks- Health plan with no monthly fee + Telemedicine
- Dental plan with no monthly fee
- Meal and food vouchers
- Life insurance
- Funeral assistance
- Private pension (supplementary retirement plan)
- PPR - Profit Sharing / Performance Bonus Program
- Único Skill (free education benefit)
- Bicycle parking and locker rooms
- Childcare assistance
- Internet allowance
- Wellness programs
- On-site medical clinic
- Maternity program
- Extended maternity and paternity leave
- Copay exemption for pregnant employees and babies up to 1 year old
- Personalized baby kit
- Dr. BMG – Telepsychology + Telemedicine + Nutritionist + Nurse and Physical Education professional, extended to dependents
- PAP - Financial, legal and psychological advisory program
- Gympass/Wellhub - Discounted gym access
- Pharmacy discount program
- Fresh fruit provided daily
- Birthday day off
- Flexible dress code
- Hybrid work model.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital performance strategiesKPI managementagile methodologiesA/B testingdata analysisCROdigital channelsmedia budget managementanalytics toolsgrowth strategies
Soft Skills
influencing skillsstrategic visionownership mentalitydata-driven decision makingexcellent communicationproactivitygrowth mindsethigh autonomyability to prioritizecontinuous improvement mindset
Certifications
Bachelor's degree in MarketingBachelor's degree in Business AdministrationBachelor's degree in EngineeringBachelor's degree in Economics