BM Digital

Creative Strategist

BM Digital

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $45,000 - $85,000 per year

Job Level

Mid-LevelSenior

About the role

  • Manage entire video production and iteration process end-to-end from concept to live testing
  • Create performance ads that convert to client revenue growth using data and creative insights
  • Analyze campaign and creative performance in platforms such as Atria, Meta Ads Manager, TikTok Ads Manager
  • Perform consumer, product, and competitor research
  • Collaborate with Post-Production, Production, and Creative Strategy Lead to produce videos
  • Write scripts and copy for video, static image ads, and email campaigns
  • Ensure visuals match creative strategy and give/execute feedback aligned to strategy
  • Analyze creative tests and iterate based on results
  • With oversight, perform weekly strategic account planning and identify top-performing concepts
  • Identify effective concepts and trends in the social media ecosystem

Requirements

  • 5+ years of relevant experience
  • Paid social or Direct Response experience (work/writing samples are a big plus)
  • Able to learn from training/examples and quickly execute new skills
  • Excellent written and verbal communication skills
  • Analytical mindset with ability to interpret data and make data-driven decisions
  • Strong project management skills; ability to manage multiple projects and meet deadlines
  • Strong understanding of social media (frequent user of Instagram, TikTok, or Facebook)
  • Experience with FB Ads Manager and/or TikTok, YouTube, Snapchat ad platforms
  • Experience analyzing data in platforms like Atria, Meta Ads Manager, TikTok Ads Manager
  • Proficiency with Google Suite (Gmail, Docs, Sheets, Slides)
  • Ability to thrive in a fast-paced, deadline-driven environment