Influencer Marketing

• Lead the execution of paid influencer collaborations, TikTok Shop campaigns, and gifting-based partnerships to boost brand awareness, engagement, and sales.
• Identify suitable influencers and build relationships.
• Coordinate the process to ensure seamless execution of campaigns.
• Track campaign performance and gather content for brand use, aligning efforts with business objectives.
• Manage end-to-end paid collaborations across TikTok, Instagram, and YouTube — from outreach and negotiation to execution and reporting.
• Develop campaign strategies that align with brand goals and maximize engagement and ROI.
• Track and analyze performance metrics, providing insights and optimization recommendations.
• Recruit and onboard TikTok Shop creators and affiliates.
• Set up and manage TikTok Shop campaigns to drive conversions and revenue.
• Monitor key performance metrics (clicks, sales, conversion rate) and provide actionable insights.
• Identify and evaluate potential influencers for gifting collaborations.
• Coordinate product shipments, track deliveries, and monitor campaign activities.
• Collect and organize influencer-generated content for use across brand channels.
• Measure the impact of gifting campaigns and report performance to internal teams.

Influencer Marketing Specialist

Influencer Relations Intern

Influencer Marketing Coordinator

Customer Success Specialist – Influencer Marketing

Manager – Influencer & Strategic Marketing Programs

Influencer, PR Manager