Marketing Campaign Manager

Blytheco

Marketing Campaign Manager at Blytheco developing targeted marketing campaigns aligning with strategic objectives. Seeking a visionary leader to enhance demand generation and engagement in fast-paced environment.

Posted 5/15/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $140,000 per yearWebsite

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Develop campaign strategies and roadmaps that align with pipeline and revenue goals.
Define target audience, buyer personas and segmentation strategies.
Build targeted messaging frameworks and value propositions aligned to distinct industries and buyer personas.
Establish campaign roadmaps, including channels, timelines and KPIs.
Launch multi-touch campaigns including email nurture sequences, campaign-related resources, landing pages with defined conversion paths, etc.
Develop and execute retargeting strategies and advise on campaign optimization across paid media channels.
Partner with internal resources to support campaign creation and execution.
Drive development of campaign-specific content aligned to buyer journey stages to increase engagement and conversion rates.
Provide visibility into campaign activity, themes, and target accounts.

Requirements

What you’ll need

5+ years of successful, proven experience in marketing/campaign management/ demand generation role or B2B marketing, to include experience building and executing multi-channel lead generation campaigns.
Bachelor’s degree in Marketing, Communications, English, or related field preferred.
Excellent writing and messaging skills across different audiences and platforms:
Knack for changing and adapting the style, tone, and vernacular of content to match targeted social mediums, with ability to connect with customers.
Enterprise SaaS marketing experience preferred; ERP and CRM software marketing experience are a plus.
Experience working directly with an enterprise or midmarket sales teams.
Demonstrated analytical mindset with ability to translate campaign performance data into actionable insight.
Solid project management experience with strong attention to detail, and a high level of business acumen.
High proficiency with MS Office; experience with HubSpot, Acumatica and ZoomInfo highly desired.

Benefits

Comp & perks

Competitive compensation plan (Total Annual Targeted Compensation $110K - $140K+)
Medical, dental, vision coverage
Company-paid life insurance
Options for additional insurance coverages
401(k) Plan
Paid Time Off accruals
Company Paid Holidays
Work from home opportunity
Tuition reimbursement and continuous learning opportunities
Employee Recognition and Leadership Programs
Annual Company Conference – “Quest for Excellence”
Employee Referral Bonus Program
Opportunities to give back to the community by participating in Blytheco’s humanitarian support efforts
Our award-winning culture
That incredible feeling of satisfaction that comes from knowing that what you do truly does make a difference!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign managementdemand generationmulti-channel lead generationcontent developmentretargeting strategiesKPI establishmentaudience segmentationanalytical mindsetproject managementwriting skills

Soft Skills

attention to detailadaptabilitycommunicationbusiness acumencollaborationcreativitystrategic thinkingcustomer connectionengagementinsight translation