BLUME2000 SE

Team Lead, CRM

BLUME2000 SE

full-time

Posted on:

Location Type: Hybrid

Location: Norderstedt • Germany

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Job Level

Senior

About the role

  • Responsibility for operational and strategic CRM management
  • Management and development of campaign management – including automation, segmentation and personalization
  • Technical and disciplinary leadership of the CRM team
  • Close collaboration with shop management, performance marketing, brand marketing, IT and category management
  • Responsibility for day-to-day operations and active participation in key projects
  • Implementation of data-driven processes
  • Further development and scaling of the loyalty program BLUMECARD

Requirements

  • Completed degree – ideally with a focus on CRM, marketing or data management
  • Extensive experience with CRM systems – ideally Emarsys
  • Initial leadership experience in CRM, campaign management or loyalty environments
  • Enthusiasm for customer data and technology: data warehouses, automation or personalization
  • Excellent communication skills, team player and strong organizational abilities
  • Able to work independently, in a structured and solution-oriented manner
  • Fluent German, spoken and written (minimum C1 CEFR)
Benefits
  • One day of remote work per week
  • Flexible working hours to support your work–life balance
  • Free breakfast and subsidized lunch in our “EssBar” at the Norderstedt office
  • Modern workstations, co-working spaces and innovative, green meeting rooms
  • Flat hierarchies, an open corporate culture and exciting projects
  • 20% employee discount + regular seasonal cut flowers, plants and decorative items for your home
  • A Wellpass membership for your health and wellbeing and attractive discounts via the Corporate Benefits platform
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM managementcampaign managementautomationsegmentationpersonalizationdata-driven processesloyalty program developmentdata managementleadership in CRMcustomer data analysis
Soft Skills
communication skillsteam playerorganizational abilitiesindependent workstructured approachsolution-oriented mindset