Senior Manager – Head of Growth, Acquisition, & Retention

Blueroot Health™

. Own and execute the DTC growth strategy across all portfolio brands .

Posted 4/21/2026full-timeRemote • Connecticut • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own and execute the DTC growth strategy across all portfolio brands
Drive new customer acquisition through paid media, organic channels, partnerships, and emerging platforms
Optimize CAC, ROAS, and contribution margin
Identify scalable growth opportunities and new channels
Partner with creative and brand teams to improve conversion performance
Lead subscription growth initiatives and lifecycle marketing programs
Improve retention, churn reduction, and customer lifetime value (LTV)
Develop segmentation, personalization, and CRM strategies
Optimize onboarding, replenishment flows, and win-back campaigns
Enhance loyalty and customer engagement programs
Oversee DTC website performance and conversion rate optimization (CRO)
Drive improvements in UX, merchandising, pricing, and offer strategies
Partner with product and operations teams to improve customer experience
Leverage A/B testing and behavioral analytics
Own DTC performance metrics and forecasting
Build KPI dashboards and growth models
Translate data into actionable strategies
Monitor cohort performance, LTV/CAC dynamics, and subscription health
Drive a culture of experimentation and continuous optimization
Collaborate with marketing, brand, operations, supply chain, and finance
Align growth strategies with inventory and business objectives
Lead agency and vendor relationships
Champion customer-centric decision making

Requirements

What you’ll need

5+ years in DTC ecommerce, growth, or performance marketing leadership
Proven success scaling subscription-based businesses
Deep expertise in customer acquisition & lifecycle marketing
Strong analytical and financial modeling skills
Experience with CRO, CRM, and marketing automation platforms
Ability to balance brand building with performance optimization
Exceptional cross-functional leadership and communication skills
Experience or interest in leveraging AI tools to drive efficiency

Benefits

Comp & perks

Blueroot Health™ is an Equal Opportunity Employer.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

customer acquisitionlifecycle marketingconversion rate optimization (CRO)financial modelingsegmentationpersonalizationA/B testingbehavioral analyticsKPI dashboardsgrowth models

Soft Skills

cross-functional leadershipcommunicationcustomer-centric decision makinganalytical skillscollaborationcreativitystrategic thinkingproblem-solvingadaptabilityexperimentation