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Strategy Director
Blueroot Health™. Develop and execute a comprehensive sales & marketing strategy for BlueRoot Health’s brand portfolio on Amazon.
About the role
Key responsibilities & impact- Develop and execute a comprehensive sales & marketing strategy for BlueRoot Health’s brand portfolio on Amazon.
- Own the end-to-end Amazon PPC strategy, including Sponsored Products, Brands, and Display, while optimizing ACoS, TACOS, and ROAS.
- Lead Amazon SEO initiatives, overseeing the optimization of product titles, bullet points, A+ Content, and Brand Stores to drive organic ranking and conversion.
- Manage the full Amazon P&L, including budget forecasting, digital media investments, margin analysis, and promotional calendars.
- Partner with Supply Chain and Finance to manage the FBA inbound strategy, inventory forecasting, and account health compliance to avoid stockouts and chargebacks.
- Translate complex marketplace data into actionable weekly reporting for executive leadership, identifying emerging patterns and competitive threats.
- Collaborate and maintain effective working relationships with cross-functional partners including Marketing/Brand, Supply Chain, Technology, and Finance, as well as external agency partners, to support communication, coordination, and the successful execution of role responsibilities.
Requirements
What you’ll need- Bachelor's degree in business or related field required; MBA is a plus.
- 7+ years consumer product sales experience required
- 5+ years Ecommerce sales experience; Health & Wellness Ecommerce experience strongly preferred.
- Proven leadership experience with Amazon.
- Proven experience establishing effective pricing and promotional activities to increase sales and market share for the company and its customers.
- Financial acumen; experience managing a P&L or budget and forecasting.
- Experience with project management including project planning and management in a complex, fast-moving environment.
- Strong relationship and account management experience; well versed in working collaboratively with partners and customers to drive initiatives that deliver on goals.
Benefits
Comp & perks- Equal Opportunity Employer
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Amazon PPCSponsored ProductsACoSTACOSROASAmazon SEOP&L managementbudget forecastinginventory forecastingdata analysis
Soft Skills
leadershiprelationship managementcollaborationcommunicationproject managementstrategic thinkingproblem-solvinganalytical skillscoordinationinitiative
Certifications
Bachelor's degreeMBA