Brand Manager

Blueroot Health™

. Serve as the enterprise owner of the Vital Nutrients brand, accountable for long-term brand equity, growth, and profitability across practitioner and consumer channels.

Posted 4/21/2026full-timeRemote • Connecticut • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Serve as the enterprise owner of the Vital Nutrients brand, accountable for long-term brand equity, growth, and profitability across practitioner and consumer channels.
Define and evolve a clear, differentiated brand strategy, positioning, and messaging architecture that preserves clinical credibility while enabling scale.
Act as the senior internal authority and advocate for the brand, safeguarding scientific integrity, regulatory alignment, and brand standards across all touchpoints.
Own brand level P&L performance in partnership with Finance, including revenue growth, margin management, and investment prioritization.
Lead annual and multiyear brand planning, budget development, forecasting, and performance reviews, using insights to drive tradeoffs and decision-making.
Establish and monitor brand health, campaign effectiveness, and market KPIs, translating data into clear strategic recommendations.
Partner with Product Development, Scientific Affairs, Regulatory, Quality, Sales, Content, Creative, and Operations to ensure brand-led decision-making across the product lifecycle, and influence innovation pipelines, claims strategy, education, and commercialization to align with brand priorities and long-term growth objectives.
Translate brand strategy into clear frameworks, briefs, and guidance that enable consistent, high-quality execution across teams and channels.
Ensure cohesive brand expression—voice, visual identity, and messaging—across campaigns, platforms, and customer experiences.
Other responsibilities as assigned.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or related field.
5–7+ years of progressive brand management experience within CPG, dietary supplements, health & wellness, or a similarly regulated industry.
Demonstrated ability to own and evolve brand strategy, positioning, and messaging, with accountability for long-term brand equity—not just campaign execution.
Experience managing or partnering on brand level P&L, including budgeting, forecasting, investment prioritization, and performance tradeoffs.
Proven success leading through influence across cross functional teams (e.g., Product Development, Finance, Scientific/Regulatory, Sales, Creative).
Strong analytical and strategic thinking skills, with the ability to translate insights into clear recommendations and decisions.
Exceptional written and verbal communication skills, including the ability to translate complex or technical concepts into compelling brand narratives.

Benefits

Comp & perks

Ability to travel occasionally for business needs, including attending meetings, trainings, or company events.
Sitting for long periods of time.
Repetitive tasks such as typing and extended periods of computer screen time.
Handles competing priorities with professionalism and sound judgment.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

brand strategyP&L managementbudgetingforecastingmarket KPIscampaign effectivenessdata analysisperformance reviewsinvestment prioritizationbrand positioning

Soft Skills

strategic thinkinganalytical skillscommunication skillsinfluencecollaborationdecision-makingleadershipcreativityproblem-solvingadaptability

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications