Director/Sr. Director, Discoverability

Blueprint

Senior Director of Discoverability overseeing LLM citation strategy and domain migrations for Blueprint. Leading discoverability efforts to enhance visibility across AI systems and search platforms.

Posted 4/30/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $175,000 - $260,000 per yearWebsite

About the role

Key responsibilities & impact

Own the full domain migration strategy — design and sign off on the redirect and canonical architecture before any content is built on URLs that will need to move
Deploy llms.txt, robots.txt, and Schema.org structured data across all web properties to establish direct LLM citation infrastructure
Build sameAs schema linking Blueprint and other Bryan Johnson brands as the same entity.
Seed LLM authority for new brands now — own the 'Immortalism,' 'Warriors and Caretakers,' and 'Don't Die' semantic spaces in training data before the brand launches
Manage the YouTube transcript pipeline (1,012 videos, 390M views) — convert to indexed HTML at 50 pages/week with brand-agnostic URL structure
Oversee Wikipedia strategy — Don't Die philosophy article submission and Bryan Johnson biographical article updates via disclosed COI editor
Manage Wikidata entity migration — add new brands as a founded-by relationship and create linked entity before the domain migration
Brief and manage all specialist contractors and vendors: technical SEO engineer, content writer, transcript pipeline engineer, schema vendor, LLM tracking vendor, Wikipedia consultancy, PR agency
Run the weekly LLM citation tracking protocol
Manage and grow the discoverability team over time as Blueprint scales

Requirements

What you’ll need

10+ years of experience in SEO, growth, or digital media
Has personally managed a major domain migration in the GEO era — knows how 301s, canonical tags, sameAs schema, and Wikidata migrations work in practice, not just theory
Has shipped an llms.txt and tracked LLM citation pattern changes as a result
Strong understanding of how LLMs are trained and how citation authority accrues
Experience managing cross-functional teams of contractors, freelancers, and vendors simultaneously
Experience with AI search visibility platforms (Profound, Otterly.AI, or equivalent)
Comfortable operating in a fast-paced environment with high standards and minimal bureaucracy

Benefits

Comp & perks

Salary Range: $175-260k + equity + benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOdomain migration301 redirectscanonical tagssameAs schemaWikidata migrationsllms.txtLLM citation trackingHTML indexingstructured data

Soft Skills

team managementcross-functional collaborationproject managementcommunicationleadershipadaptabilityproblem-solvingstrategic thinkingvendor managementorganizational skills