Director, Lifecycle Marketing

Blueprint

Director of Lifecycle Marketing at Blueprint managing the customer journey from lead to lifelong buyer. Overseeing owned channel performance and collaborating with teams for strategic roadmap.

Posted 4/23/2026full-timeRemote • 🇺🇸 United StatesLead💰 $170,000 - $215,000 per yearWebsite

About the role

Key responsibilities & impact

Own the full customer journey from email signup, SMS opt-in, to first purchase.
Responsible for performance of owned channels (email, SMS, direct mail) and strategy of automated touchpoints.
Set strategy, manage high-performing team, and stay close to the work for QA and optimization.
Collaborate with growth and content teams to develop strategic roadmap and maintain high-quality content.

Requirements

What you’ll need

7+ years in lifecycle, retention, or CRM marketing, with at least 2 years managing a team.
Scaled owned-channel revenue at a DTC or consumer e-commerce brand, ideally one doing $50M+ annually.
Built and optimized lead-to-purchase conversion programs: welcome flows, nurture sequences, abandonment recovery, and multi-channel touchpoint strategy.
Hands-on experience with direct mail as a conversion or retention channel, including vendor management, list strategy, creative, and measurement.
Deep fluency in Klaviyo is a must. You can build a flow yourself, but you also know when to hand it off.
Strong quantitative instincts. You design tests that isolate variables, you read cohort retention curves, and you're skeptical of last-click attribution. You can hang with the data team and find joy in identifying opportunities to test.
Experience with subscription mechanics, loyalty programs, or complex segmentation is a strong plus.

Benefits

Comp & perks

Salary Range: $170-215k + equity + benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingretention marketingCRM marketinglead-to-purchase conversion programswelcome flowsnurture sequencesabandonment recoverymulti-channel touchpoint strategyvendor managementlist strategy

Soft Skills

team managementstrategic thinkingcollaborationquality assuranceoptimizationquantitative analysistest designdata interpretationproblem-solvingcreativity