Blueprint

Communications Specialist – Gaming, Spanish Fluency

Blueprint

full-time

Posted on:

Location Type: Remote

Location: Washington • United States

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Salary

💰 $81,000 - $87,000 per year

About the role

  • Lead social strategy and execution for Consumer Products partnerships and Spanish‑language channels, aligning all content with the franchise’s broader brand voice and marketing objectives.
  • Develop social content calendars, campaign approaches, and channel‑specific strategies tailored to Spanish‑speaking audiences.
  • Partner cross‑functionally with marketing, product, integrated teams, and stakeholders to understand priorities, timelines, and KPIs, translating them into effective social plans.
  • Act as a strategic bridge between business goals and creative execution, helping shape briefs and providing guidance to creative partners.
  • Manage day‑to‑day social operations: content planning, scheduling, drafting copy, publishing, and community engagement.
  • Craft culturally relevant, platform‑specific content that resonates with gaming communities.
  • Create, curate, and elevate content—highlighting creators, UGC, community moments, and Consumer Products stories.
  • Ensure tone consistency and brand alignment across all channels.
  • Engage authentically with players, creators, partners, and brands across social platforms.
  • Support light moderation tasks as needed to maintain a positive and inclusive community environment.
  • Track social performance across channels, providing insights and data‑driven recommendations.
  • Contribute to performance dashboards, campaign recaps, and ongoing optimization efforts.
  • Use data storytelling to demonstrate content impact and inform future planning.
  • Maintain a strong pulse on social trends, gaming culture, creator ecosystems, and emerging platform behaviors.
  • Identify opportunities to authentically connect cultural moments to the brand and Consumer Products offerings.

Requirements

  • 5+ years of experience working for a major game publisher or in the gaming sector.
  • Native Spanish speaker or equivalent full fluency (5+ years).
  • 3–5 years of experience in social media strategy, goal setting, campaign execution, and performance optimization—ideally for Spanish‑speaking audiences.
  • Proven track record managing high‑volume social media channels for well‑known gaming publishers, gaming hardware companies, or similar organizations.
  • Strong knowledge of modern social platforms, trends, audience behaviors, and content best practices.
  • Competence with Office 365 and social analytics tools (Sprinklr or native platform analytics preferred).
  • Strong social copywriting skills with the ability to adapt tone and voice.
  • Excellent project management and stakeholder communication abilities.
  • Strong analytical and storytelling skills, able to translate metrics into insights.
  • Ability to influence cross‑functional partners without formal authority.
  • Familiarity with or experience in the Minecraft community is strongly preferred.
Benefits
  • Medical, dental, and vision coverage
  • Flexible Spending Account
  • 401k program
  • Competitive PTO offerings
  • Parental Leave
  • Opportunities for professional growth and development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycampaign executionperformance optimizationsocial copywritingcontent planningdata storytellingaudience behaviorscontent best practicescommunity engagementculturally relevant content
Soft Skills
project managementstakeholder communicationanalytical skillsstorytelling skillsinfluence without authoritycreativitycollaborationadaptabilityauthentic engagementcultural awareness